Gemma Houghton

10 Things International Web Marketers Need To Know

….and will learn at the International Search Summit @ SMX West

The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in multinational web marketing should know – and that can be found at ISS @ SMX West on Monday February, 27th.

  1. How to geo-target your international website correctly in Google – make sure you’re localized content is being seen in the right place, by the right users.
  2. How to improve your internal processes to develop a global search center of excellence – don’t let internal inefficiencies hinder international growth.
  3. Where Facebook doesn’t rule the social networking space, and how you can harness local social networks to reach users in markets like China, Russia, South Korea and Japan.
  4. The impact of domains on international performance and how to determine the most effective domain strategy for your business.
  5. The latest global internet trends – what is big in the US isnt necessarily having the same impact elsewhere.
  6. How to penetrate the vast and profitable market of China, dealing with complex issues such as trade and internet censorship.
  7. Why Yandex is the search market leader in Russia and what Russian internet users want from their online experience.
  8. How to effectively reach Spanish speaking users online, in the US and around the world.
  9. What others are doing.  Learning from the experience of others and sharing problems, challenges and solutions will give new insights and new perspective on multinational marketing activity.
  10. That you’re not alone! Making new contacts with experts, suppliers and fellow marketers will help develop an invaluable network and open doors you never realised existed.

Book your place at the International Search Summit Workshop today, saving 10% on all passes with the discount code smx10iss.

Already attending SMX West? No problem! Just contact the team at SMX who will be more than happy to add ISS to your pass!

For the full agenda, list of speakers and pricing details, visit http://searchmarketingexpo.com/west/international-search-summit

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
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