Gemma Houghton

5 Key Steps in A Winning Global Content Marketing Strategy

5 Steps in a Winning Global Content Strategy
Content Marketing is now as much part of a digital strategy as SEO, PPC, Social Media, if not more and businesses of all sizes, in all industry are seeking to harness its power.

There are many elements to a content campaign, even more so for those which aim to reach audiences across different countries and cultures.

This week, Webcertain TV  is joined by Head of Global Content for English LanguageEducation Provider EF, Marcin Chirowski, to discuss the key elements of any successful global content strategy and share tips and advice for achieving great content results.

Tune in all this week for our mini-series covering the whole process from planning to measuring the all-important results.

Series Schedule

International Content Marketing: Fail to Plan, Plan to Fail
Monday 21st September from 3pm BST

Content marketing is no different to any other digital activity: Failing to plan ahead and devise a realistic and relevant strategy will lead to wasted time, resources and opportunities. Marcin shares some tips for getting buy in from the whole team and building a structured, but flexible content plan.

Killer Content: Fail to Plan, Plan to Fail

Using Personas to Drive International Content Success
Tuesday 22nd September from 3pm BST

Creating content is great – but who are you creating it for? Developing personas for your audience; considering who they are, what drives them and what matters to them, will enable you to produce content that will really have an impact and connect with the audience you’re trying to reach. Marcin explains how to develop and implement personas for global campaigns.

Personas in International Content Marketing

Creating Killer Content for a Global Audience
Wednesday 23rd September from 3pm BST

Creating content isn’t the hard part. It’s creating unique, inspiring, relevant and engaging content that is the challenge – especially if you are targeting multiple cultures, languages and audiences. We discuss what really makes good content and shares some advice for scaling international content efforts, while always keeping the local audience in mind.

Creating Killer Content

How To Amplify your Content Message Around The World 
Thursday 24th September from 3pm BST

You’ve created the content, now comes the challenge of getting people to see it and engage with it. In this interview, Marcin talks about where to focus your content efforts, how to approach multinational content amplification and the importance of influencers.

How To Amplify Content

What Does Content Marketing Success Look Like?
Friday 25th September from 3pm BST

Content Marketing Success

Measuring the success of your content marketing activities isn’t always straightforward, but knowing if your efforts are having an impact is essential. We finish our content series by looking at how to define goals for you content activities and how to measure performance and determine success.

Find the latest insights, tip and advice from global digital experts at Webcertain TV, the online channel for international digital marketers.

 

 

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
Gemma Houghton

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