Gemma Houghton

Alibaba Announces Singles’ Day Plans

alibaba-singles-day-26102016

Global Marketing News – 26th October 2016

Alibaba has announced big plans for Singles’ Day, Lego has revealed how vital consumer-created content is to the company, and China has broken an iOS App Store record.

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Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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