Global Marketing News – 20th March 2017
Amazon has introduced a Spanish language option to its US site, a study has found that advertisers prefer Instagram over Snapchat, and TV and print are due to lead ad spend in India despite strong mobile growth.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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