Gemma Houghton

Amazon Embraces Spanish Language On US Site

amazon-bilingual-20032017

Global Marketing News – 20th March 2017

Amazon has introduced a Spanish language option to its US site, a study has found that advertisers prefer Instagram over Snapchat, and TV and print are due to lead ad spend in India despite strong mobile growth.

Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Leave a Reply

Yandex.Metrica