Gemma Houghton

Amazon Embraces Spanish Language On US Site

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Global Marketing News – 20th March 2017

Amazon has introduced a Spanish language option to its US site, a study has found that advertisers prefer Instagram over Snapchat, and TV and print are due to lead ad spend in India despite strong mobile growth.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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