Gemma Houghton

Asia Is Fastest Growing Global Region for Twitter

A recent study by Semiocast has shown that more tweets now originate from Asia than any other region.  37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen a drop of 7% to just 31%. The USA is still the country producing the most Twitter posts, however Japan and Indonesia hold the second and third spots, with Indonesia overtaking Brazil. South Korea also makes it into the top 10.

Twitter is now a truly international tool and offers great potential to organisations looking to engage with a global audience. The challenge, however, is developing a multilingual strategy to effectively manage communications in multiple markets and reep the benefits of this ever-growing phenomenon.


Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Leave a Reply