Motoko Hunt

Asia-Pacific search engine rankings for April 2008

comScore just released an interesting data about the search rankings in Asia-Pacific region. According to their data, Google and Yahoo were the regional leaders as “top search properties” followed by China’s Baidu.

“Because Google and Yahoo! have a strong presence in many Asia-Pacific countries, they account for the majority of searches conducted in the overall region,” said Jack Flanagan, comScore executive vice president. “However, there are several strong, local country search engines that also play a significant role in the region. Most notably, the dominant search engine in China, Baidu.com, accounts for one out of every six searches in Asia-Pacific notwithstanding the fact that its users are primarily from China.”

What interesting is that 5 out of the Top 10 Search Properties in Asia-Pacific (April 2008) were the region based engines such as Korea’s Naver and China’s Alibaba.

comScore’s data also shows the country by country breakdown of Internet audience in the region. China ranks #1 with 82,814,000 unique searchers and Japan ranks #2 with 60,050,000 unique searchers. Korean searchers have most number of searches per searcher (103.5) followed by Japan’s 102.6 searches per searcher.

Motoko Hunt

Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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