Andy Atkins-Kruger

Ask Jeeves finally gets serious in the European market by launching in Germany

Ask Jeeves has finally launched in Germany with a German version.. Since it’s acquisition by IAC and the commitment of the company to expand multilingually and worldwide – this has been an expected and welcome move.

Multilingual Search announced the launch of Ask in Spain and the acquisition of Excite Italia – the addition of German and French are further key steps in the company’s necessary development in Europe if it is to represent anything akin to a serious European force.

Steve Berkowitz, CEO of Ask Jeeves, Inc explained in their release, “Germany has the greatest number of Internet users in Europe, with more than 42 million people online, and we believe it will be a very important market for the growth of Ask search technology and the Ask brand.

“By creating local sites in countries across Europe, we can offer users more relevant, localized search results. Ask Jeeves offers a world-class search experience to consumers, and we will leverage our differentiated approach to offer a superior search product for German Internet users.”

Malte Krueger is the business development director for Ask Deutschland. He says, “As the German search market grows, we believe that Ask Deutschland will be among the top players in the industry.

“Backed by Ask Jeeves search technology, the new site will offer more of what Internet users are looking for, from finding information on news, weather and entertainment to browsing the best shopping and travel sites.”


Ask Jeeves launches blog search in Japanese

Ask Jeeves business development director talks about plans for Europe

Ask acquires Excite Italia

Ask Deutschland ist da!

Ask Jeeves Launches Ask Deutschland: Financial News – Yahoo! Finance

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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