Andy Atkins-Kruger

Ask Jeeves goes Spanish

Ask Jeeves has broadened its multilingual offering by launching a new Spanish index – this will give the organisation – currently negotiating its own acquisition by IAC corporation – to compete more effectively with Google, Yahoo, MSN worldwide. It is not surprising they have chosen Spanish thanks to the growing importance of the online Hispanic population in the US.

Andy Atkins-Kruger
Andy is trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. In 1997, he began to focus on international SEO and a couple of years later paid search. As head of marketing for a pan-European brand leader, he was responsible for promoting the company throughout Europe in the late '90s and needed a multilingual SEO solution. The result was the business now known as Webcertain, which Andy later acquired becoming its Managing Director in 2002. WebCertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Following Andy's experience in running multi-country PR campaigns in the '80s, Webcertain centralises campaigns in many languages and employs a team of native speakers that covers all major European, Scandinavian and Far Eastern languages. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of and is the Managing Editor of the Multilngual Search blog.

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