Andy Atkins-Kruger

Ask Jeeves to buy Italian search engine – Excite Italia

Ask Jeeves is reported to be on the verge of buying Excite Italia from Tiscali for 10 million Euros. Ask was recently purchased by IAC and may well have deep enough pockets now to expand its linguistic offering. It only recently entered the Spanish market with its own Ask brand and this would be a very logical move into another southern European language area.

Finanza e mercati

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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