Andy Atkins-Kruger

Ask Jeeves to conquer Western Europe!

CEO of Ask Jeeves has revealed to Reuters plans to roll out the butler throughout western Europe.

Following the IAC acquisition, Ask certainly has more capital at its disposal so it is not surprising to read speculation of a buy-out of Excite Italia from Tiscali, and Spanish expansion. Where next? The biggest single language web corpus which Ask could capture outside of English is German covering Austria, Switzerland and Germany as well as parts of Belgium and eastern Europe. If I were a betting man, that’s where I’d put my money!

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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