The popularity of Click to Call is gaining global support as Sensis anounced an offering for Push to Talk using Estara technology.
Their press release states:
“Sensis is very excited to offer Australia’s first ‘Click to Call’ solution, a leading edge technology,” said Alex Parsons, Group Manager sensis.com.au. “We’re committed to delivering innovative advertising solutions and encourage advertisers to participate in the trial to help grow their business, by driving direct phone leads from search results.”
To measure customer satisfaction, Sensis is offering post-call surveys to end-users. eStara surveys of directory customers have found over 92 percent of click to call users said that they would be more likely to contact an advertiser that offers click to call over one that does not, and 95 percent of users said a click to call option made it more likely that they would visit again in the future.
Plus, nearly 90 percent of users said that click to call “greatly” or “significantly” enhanced their experience using online directories.