Our Authors

Anna Troidl

Anna Troidl

Project Coordinator of Webcertain

Anna is a Project Coordinator at Webcertain, where she manages international content marketing projects for a range of clients in sectors such as finance, IT, travel and tourism, education and fashion. She helps clients to connect with their local audiences through engaging culturally-sensitive content. Anna has an extensive background in business administration, marketing and psychology. When she is not busy keeping up with the latest industry trends, she enjoys swimming, travel photography and is a live music enthusiast. Originally from Germany, Anna now lives in York, the UK.

Paul Reeve

Paul Reeve

Freelance Marketing Consultant of

Paul is a freelance Marketing Consultant specialising in strategy, communication and analytics. He’s worked with Webcertain for more than 10 years. With more than 25 years in marketing roles, he was in the right place at the right time when the internet became mainstream, witnessing the evolution and development of the digital world first-hand. Paul has dedicated his working life to helping clients improve their website architecture and content to deliver their KPI targets. His real passion is in mentoring to enable those he coaches to realise their own potential, moulding their learnings into practical performance and positive, confident decision-making.

Elin Box

Elin Box

Marketing Executive of Webcertain

Elin is a Marketing Executive at Webcertain. She edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities. She is part of the Webcertain TV team, helping to run the YouTube channel and writing scripts on a wide range of topics, including SEO, PPC, social media, content marketing, mobile marketing and translation.

Natalia Witczyk

Natalia Witczyk

Freelance SEO Strategist of

Natalia is a freelance SEO Strategist specialising in digital strategies for SMEs from Poland, the UK and Spain. Her interests lie in technical SEO and web analytics, and she is always looking for the most efficient and scalable solutions. She has achieved the Inbound Certification and the Google Analytics Individual Qualification, and she strongly believes in a data-driven approach. Natalia puts a lot of emphasis on the understanding of the linguistic and cultural nuances that influence the success of digital marketing campaigns. Originally from Poland, Natalia currently lives in Spain.

Alan Lao

Alan Lao

Media Campaign Manager of Webcertain

Alan Lao joined Webcertain in 2015 and is currently Media Campaign Manager in the Media department. He holds the Google AdWords, Yandex Expert and Google Analytics certificates, and is responsible for managing campaigns across Google, Yandex, Baidu, Naver, Yahoo, Bing and LinkedIn. Alan has almost two years of experience training top Chinese brands on how to manage their international campaigns. He is from Macao and has spent some years in Taiwan and in England. He speaks fluent Cantonese, Mandarin, and English.

Yolanda Suarez

Yolanda Suarez

Project Manager of Webcertain

Originally from a small city in the North of Spain, Yolanda moved to the UK a year ago. Yolanda developed a keen interest in languages since an early age and she has previously worked as a teacher and translator. She studied Translation and Interpreting at the University of Vigo and the Institut Supérieur de Traducteurs et Interprètes, specialising in multimedia translation and website localisation. Yolanda considers herself a great team worker, very proactive and an individual who thinks ahead on every project.

Anna Giulia Novero

Anna Giulia Novero

Research and Publishing Coordinator of Webcertain

Anna Giulia has a strong academic background in literary studies, complemented by a Master’s degree in Translation, Writing, and Cultural Difference; she has extensive experience in writing, research, editing, proofreading, and translation. With a professional background in publishing, Anna Giulia currently works in the Training department at Webcertain, commissioning writing projects for the Know-How platform and creating original content on a variety of international digital marketing subjects. Working closely with different departments, she strives for high-quality and accurate writing presented in an engaging format, which readers can gain practical insights from. Originally from Italy, Anna Giulia now lives in the UK.

Kheira Haffiane

Kheira Haffiane

Account Executive of Webcertain

Kheira is currently an Account Executive at Webcertain and has ten years’ experience in general B2B client services. She is in charge of managing clients’ various digital marketing strategies, with a range of projects covering SEO, PPC, content marketing, translation and website development. Kheira is dynamic, hard-working and highly-motivated. By focusing on clients’ goals with a proactive and customised approach, she ensures that digital marketing strategies are attentively approached and endeavours to help in making them successful. Kheira is originally from France and with North African roots, but has been living in the UK for over ten years.

Emma Urjasova

Emma Urjasova

Account Executive of Webcertain

Emma is an Account Executive at Webcertain, where she supports B2B clients with multilingual digital content optimisation. Emma holds a Master’s degree in advertising and marketing and has experience in public relations, business and academic administration, and international market research, specifically in the B2B sector. She is an avid reader, a jogger and a follower of the yoga philosophy. Originally from Latvia, Emma now lives in the UK.

Umay Jones

Umay Jones

Training & Know-How Coordinator of Webcertain

Umay's academic background is in advertising and public relations, and she expanded this foundation into a highly successful career working with top international brands for advertising agencies in Turkey for over ten years. Since moving to the UK she has gained a wide range of experience in international digital marketing with Webcertain, specifically running Yandex PPC campaigns. Umay was trained at the Yandex Headquarters in Moscow and has delivered Yandex training internationally in, amongst others, Istanbul, London, Munich and Barcelona. Umay is originally from Turkey.

Grzegorz Petrykowski

Grzegorz Petrykowski

Front-End Developer of Webcertain

Grzegorz is a Front-End Developer at Webcertain, working on web and design projects for both the company and external clients. He graduated in sociology in his home country of Poland, and later worked in many different positions, mainly in the creative industry. Apart from various development-related subjects, his interests revolve around technology, 3D graphics and travelling. Grzegorz now lives in the UK.

Andy Atkins-Kruger

Andy Atkins-Kruger

CEO of Webcertain

Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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