Our Authors

Yao Yining

Yao Yining

General Manager of Webcertain

As a General Manager, Yao Yining leads Webcertain's Chinese Beijing-based team. He has more than 5 years experience in the online marketing field, focusing especially on SEO and SEM. Prior to heading up the Beijing office, Yao was based in the UK.

Gemma Birch

Marketing and Events Manager of Webcertain

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Jens Kuhn

Jens Kuhn

SEO Project Manager of Webcertain

Jens Kuhn is an SEO project manager at Webcertain Keywords. He was born in Germany but moved to Sweden when he was 19 and lived there for 20 years before moving to the UK. Having worked as a journalist and magazine editor for many years, he always had an interest in the internet and created his first web page in 1993. He has a degree in Nordic languages and literature.

Zanna Pupele

Zanna Pupele

Account Manager of Webcertain

Zanna recently joined Webcertain as an Account Executive. With over 14 years experience in customer service, as well as a Degree in Science and Engineering, Zanna is passionate about delivering an outstanding support for clients throughout all projects and has a great interest in the Digital Marketing industry. Russian-speaking Zanna moved to York in 2005 from Latvia. When she isn’t working on digital projects, Zanna enjoys travelling and has visited around 30 countries.

Graeme Sewell

Graeme Sewell

Director of Webcertain Apps

A recent addition to the writing team, focussing on app development & mobile marketing strategies. Graeme has been in the International Search industry since 2005 and is currently the Managing Director of WebCertain Apps - www.webcertain.com/apps Prior to his current position, Graeme was primarily cutting his teeth on Paid Search and working with some of the most significant advertising platforms across the globe and servicing a wide range of multinational brands with strategic consultancy, campaign planning and bid management. Following this he co-founded and led KeywordFluency, a company specialising in turn-key Multilingual solutions ranging from International Paid Search, SEO, Online PR, Social Media and Consulting, specifically designed for agencies.

Sam Chen

Sam Chen

PPC Specialist of Webcertain

Sam is a PPC specialist at Webcertain, and manages a variety of PPC campaigns for American and European companies through platforms such as Google, Baidu, Naver, Bing, Unica and Facebook. He is a certificate holder of Google Analytics, Adwords Professional, and Bing Ads. Sam also has e-commerce website development experience.

Emily MacKenzie

Emily MacKenzie

Business Development Manager of Webcertain Translates

Emily MacKenzie is the Business Development Manager for Webcertain Translates. With 8 years sales and customer service experience, Emily continues to drive new sales, generate and follow up leads, and prepare detailed proposals meeting clients’ needs and expectations; as well as advising clients on the best course of action when it comes to translation services. Emily also has an extensive academic background in Linguistics, including Phonetics and Phonology and Computational Linguistics.

Justyna Wilner

Justyna Wilner

Bilingual PPC Expert of Webcertain Media

Justyna Wilner is a bilingual PPC expert at Webcertain Media. Trained at the Yandex headquarters in Moscow, she is also a practitioner and tutor of Yandex.Direct courses at the International Marketing School in Barcelona. Justyna is the first non-Russian speaking person in the world to pass the Yandex.Expert test.

Lyn Kan

Lyn Kan

SEO Strategist of Webcertain

Lyn is an SEO Strategist at Webcertain and works on international SEO projects for a range of clients across multiple sectors. She started as a Tracking Specialist and works surrounding web analytics as well as customising tracking script across various web analytics platforms: Google Web Analytics, Unica Web Analytics, Omniture, and the legacy Yahoo Web Analytics. She is a certified Google Web Analytics professional. Lyn has lived in Yorkshire since 2006. Originally from Malaysia, Lyn speaks English, Malay and Cantonese.

Christina Xu

Christina Xu

Account Manager of Webcertain

Christina is an account manager at Webcertain and works on various international projects for a range of clients from different industries. She started her career in a business development and affiliate marketing role for the Greater China market in an international business, joining Webcertain's account management team in 2013 to continue to pursue her passion in digital marketing. Christina is originally from China. She speaks Mandarin and English, and has lived in Yorkshire since 2007.

Lizzie Brighton

Lizzie Brighton

SEO Manager of Webcertain

A self-acknowledged SEO geek, Lizzie is the SEO Manager at Webcertain, heading up a talented team of international search marketers. With over 6 years of experience to her credit, Lizzie has a strong understanding of the industry and the ability to deliver first class results.

Elin Box

Elin Box

Marketing Assistant of Webcertain

Elin Box is a Marketing Assistant at Webcertain. With one and a half years editorial experience, she edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities.