Our Authors

Gemma Houghton

Gemma Houghton

Marketing Manager of Webcertain

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Christina Xu

Christina Xu

Senior Business Solutions Manager of Webcertain

Christina Xu has over 6 years’ experience working on a variety of international projects for a range of clients from different industries. She started her career in a business development and affiliate marketing role for the Greater China market in an international business, joining Webcertain's team in 2013 to continue to pursue her passion for digital marketing. Christina is an award-winning conference speaker and has over one year’s experience working as a trainer. She speaks Mandarin and English, and has lived in the UK since 2007.

Gemma Nortcliffe

Gemma Nortcliffe

Account Executive of Webcertain

Gemma is an ambitious marketing professional with a BA in Recreation and Tourism Management and an MA in Marketing. With over 5 years’ experience at Webcertain, Gemma has worked in most areas of digital marketing. As part of the account management team, she always seeks ways to expand her knowledge of the industry and to continue building strong working relationships and meeting clients’ targets. Gemma is from the UK.

Elin Box

Elin Box

Marketing Assistant of Webcertain

Elin is a Marketing Assistant at Webcertain. She edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities. She is part of the Webcertain TV team and writes the scripts for The Platform Programme, The SEO Show, The Advertising Arena, The Mobile Magazine, The Conference Calendar, Jargon Buster, The Content Marketing Show and The Translation Show.

Xiaojie Yang

Xiaojie Yang

Account Executive of Webcertain

Xiaojie began her career as an International Sales Engineer in Guangzhou, China before joining Webcertain as an Account Executive. She is a confident and proactive digital marketing planner with a methodical, dedicated and creative approach towards identifying and understanding clients’ business goals and developing customised marketing strategies to meet target KPIs. She has two Master’s degrees: MSc in International Marketing Management from the University of Leeds, and MA in TESOL from Durham University.

Cal O'Connell

Cal O'Connell

Lead Videographer of Webcertain

Cal is the Video News Editor at Webcertain. He presents the daily Global Marketing News Bulletin as well as working behind the scenes as a video editor and production member. With 6 years experience as a professional filmmaker and videographer, Cal provides Webcertain with the ability to create video content for its ever-expanding catalogue of video content. Outside of the company, Cal enjoys writing and directing short films and is currently in the process of making his first feature.

Arkadiusz Kostrzycki

Arkadiusz Kostrzycki

SEO Manager of Webcertain

Arkadiusz is the SEO Manager at Webcertain, where he has been working since 2007. With a decade of hands-on experience in SEO, particularly in the area of technical SEO, he has helped clients with many challenges, ultimately leading to successful SEO campaigns. With this experience and strong analytical skills, he provides invaluable input to developing and deploying SEO strategies, improving the organic performance of websites and managing the workflow of SEO activities. Arkadiusz is from Poland, but grew up in Canada and moved to the UK in 2007.

Emily MacKenzie

Emily MacKenzie

Client Partner of Webcertain

With a strong academic background in English Language and Linguistics, and extensive experience in sales-driven roles as well as translation, Emily now works at Webcertain Translates as a Client Partner. Emily concentrates on building long-term partnerships with new and existing clients through advising and consulting, as well as improving translation workflows and developing strong localisation strategies. Emily thrives on delivering high-quality, specialised content in over 130 languages, on time and within budget.

Valeria D'Amato

Valeria D'Amato

Senior Account Manager of Webcertain

Valeria is a native Italian with an extensive linguistic background and an MA degree in Translation and Interpreting from Leeds University, in the UK. She joined Webcertain in November 2007, when her experience as a PPC Specialist started. Her role progressed as a Search Linguistic Manager looking after Webcertain’s linguistic pool, for which she actively recruited and managed an international team of 40+ languages, coordinating multilingual search marketing projects and providing SEO and PPC training. She relocated to Italy in 2012, and now works as a Senior Account Manager, supporting clients to successfully manage online campaigns in a variety of industries.

Natalia Witczyk

Natalia Witczyk

SEO Strategist of Webcertain

Natalia is an SEO Strategist at Webcertain. She is responsible for managing multilingual SEO campaigns for large websites. Natalia puts a lot of emphasis on the understanding of the linguistic and cultural nuances that can impact the way a target audience should be approached. Her biggest interests lie in technical SEO, conversion rate optimisation and identifying solutions to scalable issues a website might be experiencing. She has worked on SEO projects for a number of well known brands from the B2B and commerce sectors. Originally from Poland, Natalia lives in Spain.

Alex Hampson

Alex Hampson

Editorial Assistant of Webcertain

Alex is an Editorial Assistant at Webcertain. He writes content for Webcertain TV’s news bulletin and manages the daily running of the channel. As well as this, Alex works internally with different departments of the Webcertain team to develop video content and promotional material.

Lucía Gutiérrez Franco

Lucía Gutiérrez Franco

Translation Project Manager of Webcertain

Lucia is a Translation Project Manager at Webcertain. She's been working with Webcertain for two years and she is an expert in audiovisual translation, a subject in which she obtained an MA from the University of Leeds. She organises translation projects mainly from the leisure and tourism industry, but also advises in any audiovisual translation projects that we receive. She is from Madrid, but has been living in the UK for the last 6 years.

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