Our Authors

Cal O'Connell

Cal O'Connell

Video News Editor of Webcertain

Cal is the Video News Editor at Webcertain. He presents the daily Global Marketing News Bulletin as well as working behind the scenes as a video editor and production member. With 6 years experience as a professional filmmaker and videographer, Cal provides Webcertain with the ability to create video content for its ever-expanding catalogue of video content. Outside of the company, Cal enjoys writing and directing short films and is currently in the process of making his first feature.

Elin Box

Elin Box

Marketing Assistant of Webcertain

Elin is a Marketing Assistant at Webcertain. With two years editorial experience, she edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities. She is part of the Webcertain TV news team, curating stories and writing news bulletins. She also has experience in international SEO and has managed a small group of international copywriters and provided support for multilingual link building projects.

Gemma Houghton

Gemma Houghton

Marketing and Events Manager of Webcertain

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Martin Asmussen

Martin Asmussen

Global Central Support Manager of Webcertain

Martin has been at Webcertain working on international digital marketing for the past 8 years. He started out in account management but is now part of the technical team who develops and supports Webcertain's purpose-designed management platform Global Central. Martin is originally from Denmark but is slowly becoming a Yorkshire-man after more than 14 years in the UK.

Emily Milsom

Emily Milsom

Social Media Specialist of Webcertain

Emily has been a member of the Social Team at Webcertain for 1.5 years. In her role as Social Media Specialist she deals with multiple international clients, working with them to create social media strategies that are individualised per platform and market area. She enjoys discovering new ways to connect to a client’s audiences, analysing client successes/failures to improve social activities and lastly is keen to emphasise the importance of ROI in social. Emily has over five years' worth of marketing experience.

Daiana Damacus

Daiana Damacus

Social Media Trainee of Webcertain

Daiana is a Social Media Trainee for Webcertain with a degree in Journalism. She manages the social media pages of multiple international clients and creates content and campaigns for different social platforms. She enjoys analysing the performance of each page in order to better understand international audiences and how to target them in a unique and tailored way. Her favourite social platform is Pinterest, where she collects ideas for her favourite things in life: fashion design, literature, figure skating and animals.

Mona Wang

Mona Wang

Trainee Media Specialist of Webcertain

Mona is a Trainee Media Specialist at Webcertain. She manages accounts for a variety of clients worldwide. She started her marketing career as a content marketer in Beijing in 2013 and continues to explore the industry and expand her skill set. Mona is from Beijing, China and enjoys cooking and reading in her spare time and of course, throwing dinner parties when the budget allows.

Cyril Vu Xuan

Cyril Vu Xuan

SEO Strategist of Webcertain

Cyril is an SEO Strategist at Webcertain. Cyril has been working in digital marketing for the past 5 years for various B2B and B2C companies. He now specialises in providing SEO audits for global companies to improve their online visibility.

Jitka Jizerova

Jitka Jizerova

Content Marketing Executive of Webcertain

Jitka is a Content Marketing Executive at Webcertain and is originally from the Czech Republic. Over the past four years she has been working on a variety of multilingual digital marketing projects for a range of clients from different industries. When she is not at work she enjoys discovering places of heritage and playing volleyball.

Felipe Torres

Felipe Torres

Social Media Manager of Webcertain

Felipe is a Social Media Manager for Webcertain from São Paulo, Brazil, with a degree in Social Communications and Journalism. Over the past ten years, Felipe has been working on social media, digital marketing and corporate communications for many companies in Brazil and the UK, improving their digital presence, content marketing campaigns and online communication resources.

Justyna Wilner

Justyna Wilner

Head of International Marketing School of Webcertain

Justyna is a successful marketing professional with 5 years experience in managing international and multilingual advertising campaigns across a variety of industries including B2B, e-commerce and the non-profit sector. She is a Yandex, Google AdWords and Bing PPC specialist, and has been trained at the Yandex headquarters in Moscow and Istanbul. She was the first non-Russian speaking person in the world to pass the Yandex.Expert test (in 2013). She has also developed the Yandex Expert course at the International Marketing School, where she is the leading tutor. The school delivers the only training course officially approved by Yandex and teaches international advertising specialists how to run successful advertising campaigns in Russia, Ukraine, Belarus, Kazakhstan and Turkey using the Yandex search and display platforms. Since 2015, Justyna has also become head of the International Marketing School. You can follow Justyna on Twitter at @JustynaWilner

Christina Xu

Christina Xu

Account Manager of Webcertain

Christina is an Account Manager at Webcertain and works on various international projects for a range of clients from different industries. She started her career in a business development and affiliate marketing role for the Greater China market in an international business, joining Webcertain's account management team in 2013 to continue to pursue her passion in digital marketing. Christina is originally from China. She speaks Mandarin and English, and has lived in Yorkshire since 2007.

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