Our Authors

Immanuel Simonsen

Immanuel Simonsen

Research Manager of Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

Sam Chen

Sam Chen

PPC Specialist of Webcertain

Sam is a PPC specialist at Webcertain, and manages a variety of PPC campaigns for American and European companies through platforms such as Google, Baidu, Naver, Bing, Unica and Facebook. He is a certificate holder of Google Analytics, Adwords Professional, and Bing Ads. Sam also has e-commerce website development experience.

Cal O'Connell

Cal O'Connell

Video News Editor of Webcertain

Cal is the Video News Editor at Webcertain. He presents the daily Global Marketing News Bulletin as well as working behind the scenes as a video editor and production member. With 6 years experience as a professional filmmaker and videographer, Cal provides Webcertain with the ability to create video content for its ever-expanding catalogue of video content. Outside of the company, Cal enjoys writing and directing short films and is currently in the process of making his first feature.

Gemma Birch

Gemma Birch

Marketing and Events Manager of Webcertain

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Elin Box

Elin Box

Marketing Assistant of Webcertain

Elin Box is a Marketing Assistant at Webcertain. With two years editorial experience, she edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities. She is part of the Webcertain TV news team, curating stories and writing news bulletins. She also has experience in international SEO and has managed a small group of international copywriters and provided support for multilingual link building projects.

Justyna Wilner

Justyna Wilner

Bilingual PPC Expert of Webcertain Media

Justyna is a successful marketing professional with almost 5 years experience in managing international and multilingual advertising campaigns across a variety of industries including B2B, e-commerce and the non-profit sector. She is a Yandex, Google AdWords and Bing PPC specialist, and has trained at the Yandex headquarters in Moscow and Istanbul. She was the first non-Russian speaking person in the world to pass the Yandex.Expert test (in 2013). She has also developed the Yandex Expert course at the International Marketing School, where she is the leading tutor. The school delivers the only training course officially approved by Yandex and teaches international advertising specialists how to run successful advertising campaigns in Russia, Ukraine, Belarus, Kazakhstan and Turkey using the Yandex search and display platforms. Since 2015, Justyna has also become head of the International Marketing School.

Emily MacKenzie

Emily MacKenzie

Business Development Manager of Webcertain Translates

Emily MacKenzie is the Business Development Manager for Webcertain Translates. With 8 years sales and customer service experience, Emily continues to drive new sales, generate and follow up leads, and prepare detailed proposals meeting clients’ needs and expectations; as well as advising clients on the best course of action when it comes to translation services. Emily also has an extensive academic background in Linguistics, including Phonetics and Phonology and Computational Linguistics.

Zanna Pupele

Zanna Pupele

Account Manager of Webcertain

Zanna is an Account Manager at Webcertain. With over 14 years experience in customer service, as well as a Degree in Science and Engineering, Zanna is passionate about delivering an outstanding support for clients throughout all projects and has a great interest in the Digital Marketing industry. Russian-speaking Zanna moved to York in 2005 from Latvia. When she isn’t working on digital projects, Zanna enjoys travelling and has visited around 30 countries.

Dovrat Levy

Dovrat Levy

PPC Specialist of Webcertain Media

Dovrat is a PPC Specialist at Webcertain Media. She works on international accounts, closely analysing performance data and optimising performance. She was born in Israel and has lived in Israel, Holland, Spain and England. She has 4 years in-depth experience in paid search, specialising in Google Adwords. Dovrat has set up and managed campaigns across markets and verticals in English, Hebrew, Spanish, Portuguese, French, Italian, German, Dutch, Romanian, Arabic and Russian, covering Europe, America, Australia and Asia. Dovrat holds an Hons degree in Music from Rotterdam University (Holland), a CELTA certificate from the University of Cambridge (England) and is a qualified Google Adwords professional.

Arkadiusz Kostrzycki

Arkadiusz Kostrzycki

Lead SEO Strategist of Webcertain SEO

Arkadiusz, born in Poland and raised in Canada, is the Lead SEO Strategist at WebCertain where he has been working for the past 7 years. He has extensive knowledge and experience in online search, particularly in the field of technical SEO. With strong analytical skills he provides invaluable input to developing SEO strategies, delivering SEO projects and improving online performance of clients. He's also actively involved in developing, improving SEO services and processes.

Cristiana Wright

Cristiana Wright

Senior Account Manager of Webcertain

Cristiana Wright is a Senior Account Manager at Webcertain. She has 4 years’ experience in digital marketing, which she combines with her statistics and data analysis background to successfully manage accounts and define strategies for international clients, tailoring her approach to their particular needs. She has also participated as speaker at international SEO conferences.

Serena Mancini

Serena Mancini

International Digital Marketing Trainee of Webcertain Keywords

Originally from Italy, Serena graduated from the University of Perugia with a degree in Media & Communication Studies before working as a Multimedia Producer. She spent 5 years working for TV production companies in Italy, the UK and Turkey, with works being premiered at international film festivals, obtaining global distribution. She is now working at Webcertain alongside Account Managers, SEO, PPC and Social Media Specialists, helping clients to build their international visibility and increase their global presence online.

Yandex.Metrica