Research Manager of Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel spends most of his days identifying and addressing the pain points of international marketers; pain points he then seeks to solve by creating content which tackles those issues. Immanuel is the author of The Essential Guide to Rel-Alternate-Hreflang and a co-author of Webcertain's Global Mobile Report 2013. He's an ardent advocate of inbound marketing and strives for simplicity in communication and design.
Director of webcertain apps
A recent addition to the writing team, focussing on app development & mobile marketing strategies. Graeme has been in the International Search industry since 2005 and is currently the Managing Director of WebCertain Apps - www.webcertain.com/apps Prior to his current position, Graeme was primarily cutting his teeth on Paid Search and working with some of the most significant advertising platforms across the globe and servicing a wide range of multinational brands with strategic consultancy, campaign planning and bid management. Following this he co-founded and led KeywordFluency, a company specialising in turn-key Multilingual solutions ranging from International Paid Search, SEO, Online PR, Social Media and Consulting, specifically designed for agencies.
Emily MacKenzie is the Sales Executive for Webcertain Translates. With 8 years sales and customer service experience, Emily continues to drive new sales, generate and follow up leads, and prepare detailed proposals meeting clients’ needs and expectations; as well as advising clients on the best course of action when it comes to translation services. Emily also has an extensive academic background in Linguistics, including Phonetics and Phonology and Computational Linguistics.
Arkadiusz, born in Poland and raised in Canada, is the Lead SEO Strategist at WebCertain where he has been working for the past 7 years. He has extensive knowledge and experience in online search, particularly in the field of technical SEO. With strong analytical skills he provides invaluable input to developing SEO strategies, delivering SEO projects and improving online performance of clients. He's also actively involved in developing, improving SEO services and processes.
Group CEO of webcertain.com
Andy is trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. In 1997, he began to focus on international SEO and a couple of years later paid search. As head of marketing for a pan-European brand leader, he was responsible for promoting the company throughout Europe in the late '90s and needed a multilingual SEO solution. The result was the business now known as Webcertain, which Andy later acquired becoming its Managing Director in 2002. WebCertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Following Andy's experience in running multi-country PR campaigns in the '80s, Webcertain centralises campaigns in many languages and employs a team of native speakers that covers all major European, Scandinavian and Far Eastern languages. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilngual Search blog.
Jitka Jizerova has been a Project Co-ordinator at Webcertain Keywords since 2012. She ensures that all projects are delivered to the highest quality and the required deadlines. She has developed strong experience in SEO, PPC and Link Building.
Bilingual PPC Expert of Webcertain Media
Justyna Wilner is a bilingual PPC expert at Webcertain Media. Trained at the Yandex headquarters in Moscow, she is also a practitioner and tutor of Yandex.Direct courses at the International Marketing School in Barcelona. Justyna is the first non-Russian speaking person in the world to pass the Yandex.Expert test.
Elin Box is a Marketing Assistant at Webcertain. With one and a half years editorial experience, she edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities.
Marketing and Events Manager of Webcertain
Gemma has been working in international search for 4 years and leads WebCertain's marketing team. As well as managing WebCertain’s online marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the multilingual-search.com blog. She has also spoken on various webinars and at conferences such as SES. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
President & Search Marketing Strategist of AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.
Director of Webcertain Keywords
Benjamin Lefebvre is the Director of Webcertain Keywords. With an extensive linguistic background and hands-on search experience for over 4 years, Ben manages the search production team to ensure the demands of all international online marketing projects can be met in over 35 languages. Ben also ensures clients’ targets can be met in all the target markets at most effective costs. His areas of expertise are SEM, SMO, SEO, Online PR and Link Building applied to international markets and project management.
SEO Project Manager of Webcertain
Jens Kuhn is the SEO project manager at Webcertain Semantics. He was born in Germany but moved to Sweden when he was 19 and lived there for 20 years before moving to the UK. Having worked as a journalist and magazine editor for many years, he always had an interest in the internet and created his first web page in 1993. He has a degree in Nordic languages and literature.