Our Authors

Elin Box

Elin Box

Content Marketing Manager of Webcertain

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's Know-How platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel.

Aman Raffi

Aman Raffi

Programmatic Campaign Manager of Webcertain

Aman is a Programmatic Campaign Manager at Webcertain, where he manages international programmatic digital projects for all Webcertain clients. He has been involved in developing international programmatic trading, setting up DSPs, and heading the programmatic unit, the campaign management process, and establishing best practices for Webcertain. He is involved in building strategic optimisation, omni-channel online strategy and testing frameworks to deliver outstanding results for clients. Aman has experience in several industries such as aviation, automotive, FMCG, QSR, luxury goods, telecom and technology, real estate, government bodies, and more. He likes keeping up to date with the latest digital trends and is keen to always improve the digital experience.

Jitka Jizerova

Jitka Jizerova

Research and Demand Generation Manager of Webcertain

Jitka is the Research and Demand Generation Manager at Webcertain. She has more than 6 years of experience in international digital marketing. During her time at Webcertain, she has gained experience in social media, link building, SEO and content marketing. She now focuses on building demand generation campaigns which encompass a wide range of marketing activities in order to build and nurture new prospects and customer relationships. Jitka has achieved the Google Analytics IQ, Search and Display AdWords qualifications and the Hubspot Inbound Marketing Certification. She is originally from the Czech Republic and has been living the UK for the past 8 years.

Daiana Damacus

Daiana Damacus

Social Media Team Leader of Webcertain

Daiana is the Social Media Team Leader at Webcertain with a degree in Journalism. She manages the social media pages of multiple international clients and creates content and campaigns for different social platforms. She enjoys analysing the performance of each page in order to better understand international audiences and how to target them in a unique and tailored way. Her favourite social platform is Pinterest, where she collects ideas for her favourite things in life: fashion design, literature, figure skating and animals.

Natalia Witczyk

Natalia Witczyk

Freelance SEO Strategist of

Natalia is a freelance SEO Strategist specialising in digital strategies for SMEs from Poland, the UK and Spain. Her interests lie in technical SEO and web analytics, and she is always looking for the most efficient and scalable solutions. She has achieved the Inbound Certification and the Google Analytics Individual Qualification, and she strongly believes in a data-driven approach. Natalia puts a lot of emphasis on the understanding of the linguistic and cultural nuances that influence the success of digital marketing campaigns. Originally from Poland, Natalia currently lives in Spain.

Gemma Houghton

Gemma Houghton

Director of Marketing of Webcertain

Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Valeria D'Amato

Valeria D'Amato

Senior Account Manager of Webcertain

Valeria is a native Italian with an extensive linguistic background and an MA degree in Translation and Interpreting from Leeds University, in the UK. She joined Webcertain in November 2007, when her experience as a PPC Specialist started. Her role progressed as a Search Linguistic Manager looking after Webcertain’s linguistic pool, for which she actively recruited and managed an international team of 40+ languages, coordinating multilingual search marketing projects and providing SEO and PPC training. She relocated to Italy in 2012, and now works as a Senior Account Manager, supporting clients to successfully manage online campaigns in a variety of industries.

Remi Bako

Remi Bako

Marketing and Events Manager of Webcertain

Remi Bako is the Marketing and Events Manager at Webcertain, responsible for the planning and delivery of lead generating marketing and communication campaigns and events to support the business across all regions. Her role includes positioning Webcertain as a thought-leader in international digital marketing across a variety of key knowledge-sharing opportunities and promoting customer engagement and loyalty through segmented and personalised campaign-driven communications.

Anna Troidl

Anna Troidl

Project Coordinator of Webcertain

Anna is a Project Coordinator at Webcertain, where she manages international content marketing projects for a range of clients in sectors such as finance, IT, travel and tourism, education and fashion. She helps clients to connect with their local audiences through engaging culturally-sensitive content. Anna has an extensive background in business administration, marketing and psychology. When she is not busy keeping up with the latest industry trends, she enjoys swimming, travel photography and is a live music enthusiast. Originally from Germany, Anna now lives in York, the UK.

Paul Reeve

Paul Reeve

Freelance Marketing Consultant of

Paul is a freelance Marketing Consultant specialising in strategy, communication and analytics. He’s worked with Webcertain for more than 10 years. With more than 25 years in marketing roles, he was in the right place at the right time when the internet became mainstream, witnessing the evolution and development of the digital world first-hand. Paul has dedicated his working life to helping clients improve their website architecture and content to deliver their KPI targets. His real passion is in mentoring to enable those he coaches to realise their own potential, moulding their learnings into practical performance and positive, confident decision-making.

Alan Lao

Alan Lao

Media Campaign Manager of Webcertain

Alan Lao joined Webcertain in 2015 and is currently Media Campaign Manager in the Media department. He holds the Google AdWords, Yandex Expert and Google Analytics certificates, and is responsible for managing campaigns across Google, Yandex, Baidu, Naver, Yahoo, Bing and LinkedIn. Alan has almost two years of experience training top Chinese brands on how to manage their international campaigns. He is from Macao and has spent some years in Taiwan and in England. He speaks fluent Cantonese, Mandarin, and English.

Yolanda Suarez

Yolanda Suarez

Project Manager of Webcertain

Originally from a small city in the North of Spain, Yolanda moved to the UK a year ago. Yolanda developed a keen interest in languages since an early age and she has previously worked as a teacher and translator. She studied Translation and Interpreting at the University of Vigo and the Institut Supérieur de Traducteurs et Interprètes, specialising in multimedia translation and website localisation. Yolanda considers herself a great team worker, very proactive and an individual who thinks ahead on every project.

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