Our Authors

Mario Herrera Perez

Mario Herrera Perez

Business Solutions Manager of Webcertain

Mario is a Business Solutions Manager at Webcertain with 10 years of marketing experience. His hands-on experience in international PPC allows him to help clients succeed internationally. He has managed medium to global-size campaigns on major search engines including Google, Yandex, Baidu, Naver, Yahoo! Japan, Facebook and LinkedIn. Mario is also a Yandex.Expert-certified professional and he regularly shares his knowledge on how international businesses can optimise their campaigns on Yandex. Mario is originally from Spain and speaks Spanish, English, and Italian.

Carmen Cisneros

Carmen Cisneros

Resources Administrator of Webcertain

Carmen has worked in different vendor management positions since the beginning of her career, after finishing her studies in Translation and Interpreting at the University Jaume I in Spain. She prides herself on her pro-activity and helpfulness working with freelancers and translation agencies from all over the world. She helps to grow and manage Webcertain's database of suppliers as a Resources Administrator. Carmen is originally from Spain, and has been living in the UK for a year.

Anna Milburn

Anna Milburn

Business Solutions Executive of Webcertain

Originally from Russia, Anna is a multilingual digital marketing and translation specialist with international experience, as well as strong creative and organisational skills. She has an extensive linguistic and marketing background and holds a BA in German & English Language and Linguistics, a BA in Business Management, and an MA in Law. Anna possesses broad experience of working on various projects in marketing, market research and translation and enjoys dealing with complex projects, applying her diverse skills and identifying the best solution. She focuses on building long-term strategic partnerships with clients through advising and consulting.

Elin Box

Elin Box

Marketing Assistant of Webcertain

Elin is a Marketing Assistant at Webcertain. She edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities. She is part of the Webcertain TV team and writes the scripts for The Platform Programme, The SEO Show, The Advertising Arena, The Mobile Magazine, The Conference Calendar, Jargon Buster, The Content Marketing Show and The Translation Show.

Xiaojie Yang

Xiaojie Yang

Freelance Digital Marketer of

Xiaojie began her career as an International Sales Engineer in Guangzhou, China before joining Webcertain as an Account Executive. She currently works as a freelance digital marketer. She is a confident and proactive planner with a methodical, dedicated, and creative approach towards identifying and understanding clients’ business goals and developing customised marketing strategies to meet target KPIs. She has two Master’s degrees: MSc in International Marketing Management from the University of Leeds, and MA in TESOL from Durham University.

Gemma Nortcliffe

Gemma Nortcliffe

Account Manager of Webcertain

Gemma is an ambitious marketing professional with a BA in Recreation and Tourism Management and an MA in Marketing. With over 5 years’ experience at Webcertain, Gemma has worked in most areas of digital marketing. As part of the account management team, she always seeks ways to expand her knowledge of the industry and to continue building strong working relationships and meeting clients’ targets. Gemma is from the UK.

Christina Xu

Christina Xu

Director and Founder of China Marketing Corp

Christina Xu started working on digital marketing for China in 2010 and hasn’t stopped since, working on a variety of international projects for different clients and industries. She joined Webcertain's team in 2013 to pursue her passion for digital marketing, moving on to found her own company in 2017. Christina is an award-winning conference speaker and has over one year’s experience working as a trainer. She speaks Mandarin and English, and has lived in the UK since 2007.

Gemma Houghton

Gemma Houghton

Director of Marketing of Webcertain

Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Leon Termote

Leon Termote

Account Manager of Webcertain

Leon started his professional career in the digital marketing field. He worked for one year in Beijing, China, both on agency and client sides. With 3 years’ experience in servicing clients and supervising global ventures across a range of digital marketing activities, Leon specialises in internationally-oriented digital marketing. Leon is originally from Belgium and now lives in the UK. Through his international career, one thing that remained constant is his passion for video games and eSport. A proud gamer himself, Leon never misses an opportunity to voice his dedication and share his excitement in the field.

Cal O'Connell

Cal O'Connell

Lead Videographer of Webcertain

Cal is the Lead Videographer at Webcertain. He presents the daily Global Marketing News Bulletin as well as working behind the scenes as a video editor and production member. With 6 years of experience as a professional filmmaker and videographer, Cal provides Webcertain with the ability to create video content for its ever-expanding catalogue of video content.

Anna Connors

Anna Connors

HR/Wellbeing Assistant of Webcertain

Anna graduated in Psychology and obtained a postgraduate qualification in Human Resources. She moved to the UK ten years ago and since then she has worked in various different industries. She joined Webcertain in early 2017 working in the HR department as a Wellbeing Assistant. She has a huge interest in human behaviour and how technology can influence people. Anna is originally from Brazil.

Dirk van de Wouw

Dirk van de Wouw

SEO Digital Marketing Trainee of Webcertain

Originally from the Netherlands, Dirk graduated in Business Science at the University of NHA, specialising in management and problem analysis. He also holds a degree in Business & Management from the University of ROC. He joined Webcertain almost a year ago, and he is responsible for online research, SEO, content marketing, PPC and PR tasks, as well as for helping to train the linguistic team and ensuring the timely delivery of all work undertaken. Additionally, Dirk works to identify further opportunities to expand Webcertain’s current service offering. Dirk currently lives in the UK.

Yandex.Metrica