Our Authors

Emily MacKenzie

Emily MacKenzie

Business Development Manager of Webcertain Translates

Emily MacKenzie is the Business Development Manager for Webcertain Translates. With 8 years sales and customer service experience, Emily continues to drive new sales, generate and follow up leads, and prepare detailed proposals meeting clients’ needs and expectations; as well as advising clients on the best course of action when it comes to translation services. Emily also has an extensive academic background in Linguistics, including Phonetics and Phonology and Computational Linguistics.

Felipe Torres

Felipe Torres

Account Executive of Webcertain

Felipe Torres is an Account Executive for Webcertain from São Paulo, Brazil, with a degree in Social Communications and Journalism. Over the past ten years, Felipe has been working on Social Media, Digital Marketing and Corporate Communications for many companies in Brazil and the UK, improving their digital presence, content marketing campaigns and online communication resources. He currently manages projects for SEO, PPC and Social Media.

Justyna Wilner

Justyna Wilner

Bilingual PPC Expert of Webcertain Media

Justyna Wilner is a bilingual PPC expert at Webcertain Media. Trained at the Yandex headquarters in Moscow, she is also a practitioner and tutor of Yandex.Direct courses at the International Marketing School in Barcelona. Justyna is the first non-Russian speaking person in the world to pass the Yandex.Expert test.

Benjamin Lefebvre

Benjamin Lefebvre

Director of Webcertain Keywords

Benjamin Lefebvre is the Global Ambassador of Webcertain Group. With an extensive linguistic background, and over four years of hands-on search experience, Ben is a regular speaker at the International Search Summit and is one of the tutors at the International Marketing School. Familiar with a variety of different industry sectors and digital channels, he also makes sure that all clients’ international digital marketing strategies have been appropriately adapted to each target market. Ben’s areas of expertise are Pay per Click, SMO, Search Engine Optimisation, Online PR and Link Building applied to international and multilingual markets and project management. He also contributes to Webcertain's multilingual search blog.

Immanuel Simonsen

Immanuel Simonsen

Research Manager of Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

Zanna Pupele

Zanna Pupele

Account Manager of Webcertain

Zanna recently joined Webcertain as an Account Executive. With over 14 years experience in customer service, as well as a Degree in Science and Engineering, Zanna is passionate about delivering an outstanding support for clients throughout all projects and has a great interest in the Digital Marketing industry. Russian-speaking Zanna moved to York in 2005 from Latvia. When she isn’t working on digital projects, Zanna enjoys travelling and has visited around 30 countries.

Edouard Balde

Edouard Balde

Country Manager (France) of Webcertain

Edouard Baldé is Country Manager for Webcertain France. With 12 years experience of working in web marketing, Edouard focuses on generating new business, identifying commercial opportunities and advising clients on the most effective approach for their international web marketing strategies. His areas of expertise include SEO, PPC, Online Reputation Management, Social Media, Translation and Content Marketing. Edouard also has a solid academic background in Linguistics and E-Business.

Elin Box

Elin Box

Marketing Assistant of Webcertain

Elin Box is a Marketing Assistant at Webcertain. With one and a half years editorial experience, she edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities.

Graeme Sewell

Graeme Sewell

Director of Webcertain Apps

Graeme has been in the International Search industry since 2005 and is currently the Managing Director of WebCertain Apps (www.webcertain.com/apps), focussing on app development & mobile marketing strategies. Prior to his current position, Graeme was primarily cutting his teeth on Paid Search and working with some of the most significant advertising platforms across the globe and servicing a wide range of multinational brands with strategic consultancy, campaign planning and bid management. Following this he co-founded and led KeywordFluency, a company specialising in turn-key Multilingual solutions ranging from International Paid Search, SEO, Online PR, Social Media and Consulting, specifically designed for agencies.

Martin Kůra

Martin Kůra

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Martin is a multilingual digital strategist and SEO specialist based in Prague, Czech Republic. Martin started his career as a freelance translator, later setting up his own language studio Abiturient Ltd providing translation and localization services in 35 languages for clients like AVG, Roche, ESET Software and L’Oréal. Since 2010, he has been actively involved in multilingual digital projects, working mainly with major companies in the Czech Republic. Martin also does some publishing and speaks at conferences where he tries to spread the international SEO word among local audiences.

Andy Atkins-Kruger

Andy Atkins-Kruger

Group CEO of webcertain.com

Andy is trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. In 1997, he began to focus on international SEO and a couple of years later paid search. As head of marketing for a pan-European brand leader, he was responsible for promoting the company throughout Europe in the late '90s and needed a multilingual SEO solution. The result was the business now known as Webcertain, which Andy later acquired becoming its Managing Director in 2002. WebCertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Following Andy's experience in running multi-country PR campaigns in the '80s, Webcertain centralises campaigns in many languages and employs a team of native speakers that covers all major European, Scandinavian and Far Eastern languages. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilngual Search blog.

Gemma Birch

Marketing and Events Manager of Webcertain

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.