Alan Lao

Alan Lao

Alan Lao joined Webcertain in 2015 and is currently Media Campaign Manager in the Media department. He holds the Google AdWords, Yandex Expert and Google Analytics certificates, and is responsible for managing campaigns across Google, Yandex, Baidu, Naver, Yahoo, Bing and LinkedIn. Alan has almost two years of experience training top Chinese brands on how to manage their international campaigns. He is from Macao and has spent some years in Taiwan and in England. He speaks fluent Cantonese, Mandarin, and English.
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Keyword match types internationally

In pay-per-click (PPC) advertising, keyword match types are a function allowing you to limit the queries for which your ad comes up in the results. This allows marketers to target more relevant searches and improve their strategy. Having said that, … Read More

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The most popular South Korean search engines

South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 86% of its 50 million inhabitants being online. The country sees particularly high levels of mobile … Read More

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