Global marketing news – 6 November 2015 Coc Coc takes on Google in Vietnam The Vietnamese internet company Coc Coc is pushing hard to take on Google in the country. Coc Coc is the second most popular web browser in … Read More
Global Marketing News – 3rd November 2015 Education providers can capitalise on international online searches Google has just released data on internet searches related to international education. The data revealed that search queries about US universities were the most common, … Read More
Global Marketing News – 29th October 2015 Google goes head to head with German publishers Google and German publishers have failed to reach an agreement regarding whether the search giant should pay publishers for content shown online, meaning that a … Read More
Global Marketing News – 26th October 2015 TV ads more effective than online ads in Asia People in the Asia Pacific region trust TV adverts more than online video adverts, according to research by Nielsen. Looking across 12 Asia Pacific … Read More
Global Marketing News – 21st October 2015 Mobile marketing solution launches in China The Chinese ecommerce company JD and the internet giant Tencent have joined forces to develop a mobile marketing solution. With 86% of China’s 650 million internet users … Read More
Global Marketing News – 16th October 2015 Pakistan offers next big ecommerce opportunity The ecommerce market is growing rapidly in Pakistan. Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is … Read More
Global Marketing News – 13th October 2015 Pinterest just got interesting for international marketers The image-based website Pinterest has updated its search algorithm to help users find more local content. When users in certain countries search for a word, they … Read More
Global Marketing News – 8th October 2015 Japanese government attempts to cut cross-border ecommerce The Japanese government has introduced a new rule meaning that Japanese consumers must now pay taxes on goods such as music downloads and e-books bought from … Read More
Global Marketing News – 8th October 2015 Brazil outranks neighbours in social media stakes Research by comScore has revealed demographic trends for social media use in Brazil. The study found that the majority Brazilian social media users are aged under … Read More
Global Marketing News – 2nd October 2015 Research reveals extent of ad blocking worldwide Research by comScore and Sourcepoint has revealed that ad blocking is far more common in Europe than the US. Ad blocking software stops adverts from appearing … Read More
Global Marketing News – 29th September 2015 Microsoft teams up with Baidu to take on China Microsoft has entered into a partnership with Baidu to help boost its Windows software in China. In a softening of relations between the US … Read More
Global Marketing News – 25th September 2015 Google running out of lives in France The French privacy watchdog the CNIL has said it will impose fines of up to 300,000 Euros, equivalent to around 335,000 US dollars, against Google unless … Read More
Global Marketing News – 22nd September 2015 Yahoo Japan adds to global marketing partnerships The South Korean video ad production company Shakr has entered into a partnership with Yahoo Japan. Shakr is aimed at small businesses and allows them to … Read More
Global Marketing News – 17th September 2015 Google guilty of abusing dominance in Russia The Russian anti-monopoly regulator has found Google guilty of “abusing its dominant market position” in the Russian mobile market. In February of this year, the search … Read More
Global Marketing News – 14th September 2015 Instagram opens up global opportunities for advertisers The image-centric social network Instagram has introduced three major changes to its ad platform in order to attract advertisers. It has expanded its ad platform to … Read More
