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Cal O'Connell

Cal has been the Lead Videographer at Webcertain for nearly seven years, creating a whole range of digital video content. As his main passion, and with over ten years of experience, he also has a hand in making feature films, short films and other online content, as well as providing his voice (and sometimes his face) to videos. In addition to Webcertain’s content, he also plays a part in creating content for a wide selection of our clients!
yandex-extended-text-ads-22082017

Yandex.Direct Introduces Extended Text Ads

Global Marketing News – 22nd August 2017 Yandex.Direct has introduced Extended Text Ads, Quora Ads has launched retargeting, and Bing has opened its Dynamic Search Ads pilot to all US advertisers. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

Yandex Announces Banking Partnership

Global Marketing News – 14th August 2017 Yandex has announced a partnership with the Russian bank Sberbank, Facebook has launched a new video service, and research by Speedtest has revealed the fastest internet connections in the world. Visit Webcertain.tv to watch the full … Read More

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Apple Is Struggling In China

Global Marketing News – 4th August 2017 Apple has revealed that it is struggling in China, the fashion magazine Vogue has started using Snapchat in the UK, and Facebook Messenger chatbots are increasing business sales. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Success For Baidu In AI And Mobile

Global Marketing News – 1st August 2017 Baidu has reported a successful quarter following a push in its mobile and AI technologies, Facebook is seeing growing success in Africa, and research has revealed that luxury brands are wary of entering … Read More

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Google Fights Back Against Canadian Court

Global Marketing News – 27th July 2017 Google has begun to fight back to regain control over its global search results, Yandex has released a new feature making it possible to target people by mobile app interests, and the Brazilian … Read More

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Facebook Plans Subscription-Only News Service

Global Marketing News – 24th July 2017 Facebook is planning a subscription-only news service, Amazon has launched a social shopping network, and Google is fighting another “right to be forgotten” case. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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LinkedIn Introduces Native Videos

Global Marketing News – 19th July 2017 LinkedIn has finally introduced the ability for users to add native videos, Australia is seeing an upturn in online sales, and global programmatic advertising is falling worldwide. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

snapchat-link-sharing-11072017

Snapchat Launches Link Sharing Feature

Global Marketing News – 11th July 2017 Snapchat has launched a new feature to allow link sharing, Baidu has acquired an AI chatbot company, and Instagram has introduced an update to its Stories feature. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Alibaba Looking To Work With Brands Globally

Global Marketing News – 3rd July 2017 Alibaba is looking to work with brands globally, Facebook has hit 2 billion users, and the Chinese government has shut down all Weibo streaming services. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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Google fined a record-breaking €2.4 billion

Global marketing news – 28 June 2017 Google has been fined 2.4 billion Euros for abusing its dominant position in the search engine market, ecommerce in Europe is forecast to see substantial growth this year, and WeChat’s growth in China … Read More

Line Announces Focus On AI

Global Marketing News – 23rd June 2017 Line has announced that it will begin a focus on AI, marketers will begin prioritising new technologies in 2017, and the growing mobile market making app user acquisition cheaper for brands. Visit Webcertain.tv to watch … Read More

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