Cal O'Connell

Cal O'Connell

Cal is the Lead Videographer at Webcertain. He presents the daily Global Marketing News Bulletin as well as working behind the scenes as a video editor and production member. With 6 years of experience as a professional filmmaker and videographer, Cal provides Webcertain with the ability to create video content for its ever-expanding catalogue of video content.
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Ad Blocking On The Rise Worldwide

Global Marketing News – 3rd February 2017 Ad blocking continues to increase around the world, Apple has ended 2016 on a high, and Indonesians have been found to be easily engaged by email marketing. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Advertising Fuels Search Engine Growth

Global Marketing News – 31st January 2017 Advertising is fuelling growth for the global search engines, brands are expected to move more towards experiential marketing, and research has found that 8 in 10 Indians now access the web through mobile. … Read More

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Chinese Censorship Machine Clamps Down On VPNs

Global Marketing News – 26th January 2017 China has announced plans to “clean-up” its internet usage, most French Twitter users tweet whilst watching TV, and Ringier expands its East African presence. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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Netflix Global Subscriptions Skyrocket

Global Marketing News – 23rd January 2017 Netflix’s international expansion has produced high levels of subscriber growth, social media is now seen as the primary way of boosting brand awareness, and British ecommerce in 2016 was pushed by mcommerce growth. … Read More

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ASOS Relies On International Markets For Growth

Global Marketing News – 18th January 2017 ASOS has announced a 49% sales increase in Europe, Baidu has opened its own Augmented Reality Lab, and Facebook has launched a fake news tool in Germany. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Programmatic Advertising On The Rise In Brazil

Global Marketing News – 13th January 2017 Programmatic advertising will carry on its 2016 success in Latin America into this year, the Italian government has called for stricter censorship rules and tougher punishments for users who post illegal content online, … Read More

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Alibaba To Enter Indian Market

Global Marketing News – 10th January 2017 Alibaba is preparing to enter the Indian market, Google Shopping is to receive new updates, and Instagram has seen high levels of growth in Japan. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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The Top Search Engine Updates Of 2016

Global Marketing News – 22nd December 2016 We look at how the search landscape has changed throughout 2016, including a new algorithm from Yandex, and Google splitting its search index into two separate versions. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Google Fights Canadian Ruling In Supreme Court

Global Marketing News – 9th December 2016 Google representatives have appeared before a Canadian court in a bid to alter a recent censorship ruling. The Russian Government has chosen Finnish operating system, Sailfish, as the backbone for all its government … Read More

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Indonesia Introduces Right To Be Forgotten Law

Global Marketing News – 6th December 2016 Indonesia has introduced a “right to be forgotten” law, the European Commission is looking to improve cross-border shopping, and Naver has moved to compete with Google Chrome. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Germany Goes Head To Head With Facebook And Wins

Global Marketing News – 1st December 2016 Facebook has found itself at the heart of controversy in Germany, clothing has been shown to be the most popular cross-border purchase, and Baidu Maps now covers over 150 countries. Visit Webcertain.tv to watch the full … Read More

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Airbnb Buying Into The Chinese Market

Global Marketing News – 28th November 2016 Airbnb is looking to buy its way into the Chinese market, B2B marketers have shown that they are doubtful of programmatic advertising, and BBM has revealed its new plans for Indonesia. Visit Webcertain.tv to watch … Read More

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