Cal O'Connell

Cal O'Connell

Cal is the Video News Editor at Webcertain. He presents the daily Global Marketing News Bulletin as well as working behind the scenes as a video editor and production member. With 6 years experience as a professional filmmaker and videographer, Cal provides Webcertain with the ability to create video content for its ever-expanding catalogue of video content. Outside of the company, Cal enjoys writing and directing short films and is currently in the process of making his first feature.
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Programmatic Advertising Delivers Best Digital Return

Global Marketing News – 26th January 2016 Programmatic advertising delivers best digital return Research by AdRoll has found that digital advertisers are planning to increase their spending on programmatic advertising more than any other form of advertising this year, with … Read More

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Friends Reunited To Close Down

Global Marketing News – 21st January 2016 Friends Reunited to close down One of the world’s first social networks, Friends Reunited, has announced that it will soon be closing down. Friends Reunited was launched in 2000 and was designed to … Read More

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YouTube Fights Censorship By Releasing Urdu Version

Global Marketing News – 18th January 2016 YouTube fights censorship by releasing Urdu version YouTube has launched a localised version of its website targeting the Pakistani market, despite the fact it is currently blocked in the country. YouTube.com.pk is written … Read More

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International Alarm Over UK Internet Surveillance Laws

Global Marketing News – 13th January 2016 International alarm over UK internet surveillance laws The UK government’s proposed online surveillance bill has come under intense scrutiny from tech giants. In a joint submission, Google, Yahoo, Microsoft, Facebook and Twitter have … Read More

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Baidu Looks To South Korea For Growth

Global Marketing News – 5th January 2016 Baidu looks to South Korea for growth The Chinese tech giant Baidu has held its first ever marketing event in South Korea. The event took place in a café in the South Korean … Read More

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Internet Influences Majority Of Brazilian Purchases

Global Marketing News – 10th December 2015 Internet influences majority of Brazilian purchases The internet is becoming an increasingly important factor for shoppers in Brazil, according to research by Boston Consulting Group. Despite ecommerce accounting for just 4% of all … Read More

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Belgium Sets Facebook Precedent For Europe

Global Marketing News – 7th December 2015 Belgium sets Facebook precedent for Europe Facebook has agreed to stop tracking non-users in Belgium. The announcement comes one month after a Belgian court ordered Facebook to stop tracking users who are not … Read More

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Google Reveals Right To Be Forgotten Leaderboard

Global Marketing News – 27th November 2015 Google reveals “right to be forgotten” leaderboard Google has released a transparency report detailing “right to be forgotten” requests it has received from Europeans since May 2014. The EU “right to be forgotten” … Read More

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YouTube Facilitates Better International Video Reach

Global Marketing News – 24th November 2015 YouTube facilitates better international video reach YouTube has introduced several new options to allow users to translate their videos into different languages. The new tools will allow video titles, descriptions and subtitles to … Read More

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Snapchat Hits 6 Billion Daily Views

Global Marketing News – 11th November 2015 Snapchat hits 6 billion daily views The social app Snapchat has announced that pictures and videos on the app are now receiving a staggering 6 billion views a day. This is a massive … Read More

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