Elin Box

Elin Box

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's Know-How platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel.
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How to set up your YouTube channel

You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do … Read More

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Ad blocking: How can marketers work around it?

Marketers spend a lot of time creating and designing great adverts and giving them the visibility needed to reach big audiences; however, ad blocking softwares are getting more and more popular, hindering your chances of getting your ads seen. Let’s … Read More

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China clamps down on VPNs in censorship push

Global marketing news – 19th January 2018 China is clamping down on virtual private networks (VPNs) in an attempt to tighten online censorship in the country. Google has announced that, from July 2018, page speed will be a ranking factor … Read More

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Many companies unprepared for GDPR

Global Marketing News – 15th December 2017 Most UK marketers do not think their websites will be GDPR-compliant by the time the new law comes into effect, Google product ratings are now available globally, and a new report has been … Read More

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EU Formally Agrees To End Geo-Blocking

Global Marketing News – 27th November 2017 The EU has formally agreed to end geo-blocking, Yandex has revealed its plans for the Russian mobile search market, and research has found that Facebook usage is falling dramatically. Visit Webcertain.tv to watch the full bulletin or … Read More

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Bing Ads Launches Exact Match Impression Shares

Global Marketing News – 14th November 2017 Advertisers on Bing can now view exact match impression shares, Amazon has expanded its Influencer Program to include Instagram and Twitter, and Apple has launched a new feature in its App Store. Visit Webcertain.tv to … Read More

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Bing Shopping Campaigns Launch In Canada And India

Global Marketing News – 3rd November 2017 Bing Shopping Campaigns have launched in Canada and India, Snapchat has created a conversion tracking tool, and the number of ecommerce sites in Spain taking part in Black Friday is expected to rise … Read More

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Amazon Winning India’s Ecommerce Battle

Global Marketing News – 24th October 2017 Amazon is winning India’s ecommerce battle, Facebook has begun testing virtual reality posts in its News Feed, and research has found that offering free delivery is a very good way of enticing UK … Read More

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Google Announces Shock Change To Comply With EU Ruling

Global Marketing News – 29th September 2017 Google has announced drastic new changes to comply with the European Commission’s antitrust ruling; Google, Naver and Kakao have entered into fierce competition in South Korea; and research has found that shopping apps … Read More

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Mobile Payments: What Options Are Out There?

Mobile payments are getting more and more popular worldwide, and it is vital for businesses to offer mobile payment options when it comes to their international strategy. Mobile payments are transactions made or received on a mobile device, and there … Read More

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