Emily MacKenzie

Emily MacKenzie

With a strong academic background in English language and linguistics, and extensive experience in sales-driven roles as well as translation, Emily now works at Webcertain Translates as a General Manager. Emily concentrates on building long-term partnerships with new and existing clients through advising and consulting, as well as improving translation workflows and developing strong localisation strategies. Emily thrives on delivering high-quality, specialised content in over 130 languages, on time and within budget.
what-is-seo-localisation

What is SEO-localisation?

Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed … Read More

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What To Consider When Buying Translation

The translation industry is huge: it is expected to reach a revenue of 37 billion dollars by 2018, and it is growing every year. Translation projects are however not straightforward: from knowing your translators, to getting familiar with the industry’s … Read More

machine-translation

The dangers of machine translation

Hands up if you’ve ever used Google Translate? Well, me too! I’m guessing we’ve all used it at some point whilst surfing the net, but for what purpose? For me, it’s mainly when shopping on Japanese or Korean e-commerce sites, … Read More

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