Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Google in China – A Timeline

As Google announces its withdrawl from the Chinese market, this post highlights some of the key events in Google’s ten year history in the country. 2000 – A Chinese language version of Google.com is launched – and over the next … Read More

Use Your Users' Language – And Use It Well!

Shari Thurow, founder and SEO Director of Omni Marketing Interactive is recognised as the leading expert on search engine friendly design and has authored three books about web design and usability. She speaks at events around the world, sharing her … Read More

SEMMY Awards finalists announced

Voting is now open for the 2010 SEMMY awards, which recognise the excellent content created by search marketers. There are 17 categories including SEO, PPC, Social Media and Link Building and the nominees in each have now been reduced to … Read More

Is Facebook a Global threat to Google?

With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While … Read More

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