Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Google Hit By Another Blow In China

It hasn’t been a good year for Google in China, and the search engine has suffered another blow this week when China’s most popular portal Sina stopped using Google’s search box on its website.  Sina, which is China’s third most … Read More

Social Media Marketing Is Not Black Magic

Everyone is talking about social media, and many companies are actively participating in it. But with so many channels, tools and techniques available are global brands making the most of it and is it an effective marketing tool. We’ve asked … Read More

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