Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
wechat-pay-europe-12072017

WeChat Pay Enters Europe

Global Marketing News – 12th July 2017 WeChat Pay has entered the European mobile payments market, a study has revealed the popularity of live streaming video in the US, and in-app purchases in the German gaming industry are on the … Read More

germany-social-media-law-04072017

Germany Passes Strict New Social Media Law

Global Marketing News – 4th July 2017 Germany has passed a law that means that social media sites must remove illegal content within 24 hours, Google has begun experimenting with a new virtual reality-based advertising format, and three-quarters of Apple … Read More

user-targeting-29062017

Marketers Not Effectively Targeting Users

Global Marketing News – 29th June 2017 Research has revealed that marketers are not effectively targeting users, 70% of consumers believe that VR and AR are set to become mainstream technology very soon, and social media advertising in India is … Read More

india-explosion-of-global-retailers-during-next-six-months-tv-blog.fw

India To See Explosive Retail Investment

Global Marketing News – 21st June 2017 India is set to see an explosion of global retailers during the next six months, Social media is playing a crucial role in conversion rates in the Southeast Asian ecommerce market, and Ramadan … Read More

bing-custom-audience-targeting-16062017

Bing Starts Testing Custom Audiences For Ads

Global Marketing News – 16th June 2017 Bing is testing custom audience targeting for advertisers, Facebook Messenger has introduced a language detection system, and digital video subscriptions are set to replace cable in China. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

china-online-security-laws-05062017

New Online Security Law Comes Into Effect In China

Global Marketing News – 5th June 2017 Strict new online security laws have come into effect in China, Yandex has launched a new platform for content creators, and Google has introduced a new feature called Google Personal. Visit Webcertain.tv to watch the full … Read More

facebook-tv-31052017

Facebook Eyes Up Video Entertainment Industry

Global Marketing News – 31st May 2017 Facebook is looking to expand into the video entertainment industry, the EU has moved to improve cross-border ecommerce, and one of Indonesia’s biggest companies has closed down its ecommerce site. Visit Webcertain.tv to watch the full … Read More

quora-ads-25052017

Quora Launches Self-Serve Ad Platform

Global Marketing News – 25th May 2017 Quora has launched a self-serve ad platform, social media experts have called upon Facebook to review its content guidelines, and Instagram usage is expected to boom in France. Visit Webcertain.tv to watch the full bulletin or to … Read More

google-advertising-17052017

Google Set To Introduce Stricter Ad Controls

Global Marketing News – 17th May 2017 Google is to clamp down on advertising on illegal pages, PayPal has raised concerns over ecommerce in Canada, and Pakistan has come down hard on social media. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

xaphir-12052017

New Search Engine Xaphir Launches In France

Global Marketing News – 12th May 2017 A new search engine has gone live in France, Zalando has launched a free personal online shopping service in Belgium, and Facebook has given a boost to the Australian fashion industry. Visit Webcertain.tv to watch … Read More

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