Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
flipkart-indian-ecommerce-10102016

Flipkart Breaks Indian Ecommerce Sales Record

Global Marketing News – 10th October 2016 Flipkart has broken an Indian ecommerce record, Japan’s elderly population is taking up social media, and Instagram has announced that it now has more than half a million advertisers. Visit Webcertain.tv to watch the full bulletin or … Read More

instagram-south-africa-27092016

Instagram Sees Explosive Growth In South Africa

Global Marketing News – 27th September 2016 Instagram has seen substantial success in South Africa, Facebook has admitted to releasing incorrect advertising metrics, and the Cuban government has launched a public Wi-Fi initiative. Visit Webcertain.tv to watch the full bulletin or to watch a … Read More

programmatic-advertising-europe-22092016

Programmatic Advertising Surges Ahead In Europe

Global Marketing News – 22nd September 2016 Data from IAB Europe has revealed that European programmatic advertising has jumped by over 70% in the last calendar year, the British fashion retailer New Look has started the process of launching in … Read More

bing-now-powers-20-of-searches-in-the-uk-tv-email

EU Drafts New Copyright & Communication Laws

Global Marketing News – 19th September 2016 The EU has proposed new copyright and communications laws, LinkedIn has launched a special version of its mobile website in India, and Twitter has launched several smart TV apps. Visit Webcertain.tv to watch the full bulletin or … Read More

global-ad-spending-14092016

International Ad Spending Set To Grow

Global Marketing News – 14th September 2016 The international advertising industry is set to see more growth. As of the 26th September 2016, the .shop domain will be available to everyone. And The Financial Times has begun distributing to the … Read More

ad-blocking-increasing-worldwide-09092016

Ad Blocking Reaches Record Levels Worldwide

Global Marketing News – 9th September 2016 A survey by Blockmetry has unveiled the increasing use of ad blocking worldwide, Facebook has overtaken BBM as the leading social media platform in Indonesia, and businesses in the US and EU are unsure of … Read More

indian-ecommerce-01092016

Indian Mobile Payments Market Hots Up

Global Marketing News – 1st September 2016 Two of India’s major ecommerce companies made announcements this week that could have a huge impact on the industry in the country, influencer marketing is seeing substantial growth and success in Vietnam, and Google has … Read More

naver-video-usa-23082016

Naver To Take On The US Video Market

Global Marketing News – 23rd August 2016 Naver to take on the US video market The South Korean search leader Naver has confirmed that it has invested over 20 million US dollars its own video streaming service. WAV Media was … Read More

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