Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
facebook-tv-31052017

Facebook Eyes Up Video Entertainment Industry

Global Marketing News – 31st May 2017 Facebook is looking to expand into the video entertainment industry, the EU has moved to improve cross-border ecommerce, and one of Indonesia’s biggest companies has closed down its ecommerce site. Visit Webcertain.tv to watch the full … Read More

quora-ads-25052017

Quora Launches Self-Serve Ad Platform

Global Marketing News – 25th May 2017 Quora has launched a self-serve ad platform, social media experts have called upon Facebook to review its content guidelines, and Instagram usage is expected to boom in France. Visit Webcertain.tv to watch the full bulletin or to … Read More

google-advertising-17052017

Google Set To Introduce Stricter Ad Controls

Global Marketing News – 17th May 2017 Google is to clamp down on advertising on illegal pages, PayPal has raised concerns over ecommerce in Canada, and Pakistan has come down hard on social media. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

xaphir-12052017

New Search Engine Xaphir Launches In France

Global Marketing News – 12th May 2017 A new search engine has gone live in France, Zalando has launched a free personal online shopping service in Belgium, and Facebook has given a boost to the Australian fashion industry. Visit Webcertain.tv to watch … Read More

snapchat-advertising-09052017

Snapchat Announces New Ad Tools

Global Marketing News – 9th May 2017 Snapchat is to introduce three new tools for advertisers, a bitter legal battle between Google and the Italian authorities has come to an end, and research has found that cross-border and mobile ecommerce … Read More

wikipedia-blocked-turkey-04052017

Turkey Blocks Wikipedia

Global Marketing News – 4th May 2017 Wikipedia has been blocked in Turkey, the world’s luxury brands are moving for WeChat, and local languages are improving India’s online experience. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews … Read More

google-algorithm-fake-news-28042017

Google Updates Algorithm To Tackle Fake News

Global Marketing News – 28th April 2017 Google has updated its ranking algorithm to tackle fake news in its search results, Netflix has partnered with a popular Chinese video website to enter the Chinese market, and research has revealed mobile … Read More

alipay-italy-13042017

Alipay Is Now Available In Italy

Global Marketing News – 13th April 2017 Alipay is now available in Italy, Amazon is expected to further increase its dominance of the US ecommerce market, and Facebook has introduced updates to its video metrics. Visit Webcertain.tv to watch the full bulletin or to … Read More

indian-ecommerce-market-10-04-2017

Indian Ecommerce Market Set For A Shake-Up

Global Marketing News – 10th April 2017 The Indian ecommerce market looks set for a shake-up, Twitter has launched a new stripped-down version of its service for emerging markets, and Google has announced that it has made a raft of … Read More

snapchat-search-feature-05042017

Snapchat Launches New Search Feature

Global Marketing News – 5th April 2017 Snapchat has launched a new search feature, the taxi app Grab has acquired the payment service Kudo, and research has found that Japanese shoppers prefer browsers to apps. Visit Webcertain.tv to watch the full bulletin or to … Read More

us-repeal-online-security-law-31032017

US Repeals Online Security Law

Global Marketing News – 31st March 2017 The US has repealed an online security law, Google has launched its Translate feature in China, and social media is the platform attracting the most customers in the Asia Pacific region. Visit Webcertain.tv to watch the full … Read More

facebook-local-search-28032017

Facebook Testing Local Search Feature

Global Marketing News – 28th March 2017 Facebook has started testing a local search feature that suggests nearby businesses, Twitter is considering introducing a paid membership option that would give users access to advanced features, and more. Visit Webcertain.tv to watch the full bulletin or … Read More

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