Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
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Majority Of Russians Support Online Censorship

Global Marketing News – 24th November 2016 The majority of Russians support online censorship, China’s online giants are moving towards paid content, and social influencers are not swayed by money. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of … Read More

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Russian Court Upholds LinkedIn Ban

Global Marketing News – 16th November 2016 The Russian courts have upheld a ban on the the professional social network LinkedIn, Line is turning its back on Western markets to focus solely on four Asian countries, and a new ecommerce … Read More

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Netflix And Amazon Take On India

Global Marketing News – 3rd November 2016 Both Netflix and Amazon are both targeting the Indian market with their video streaming services in 2016 however, both companies are using vastly differing strategies in order to build their presence in the … Read More

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Alibaba Announces Singles’ Day Plans

Global Marketing News – 26th October 2016 Alibaba has announced big plans for Singles’ Day, Lego has revealed how vital consumer-created content is to the company, and China has broken an iOS App Store record. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Zalando To Help Small Shops Integrate Into Its Marketplace

Global Marketing News – 21st October 2016 Zalando is looking to integrate online and offline shopping for local shops, MatahariMall.com plans to take advantage of the Indonesian mobile surge after new funding, and Microsoft has broken a voice-recognition milestone. Visit Webcertain.tv to … Read More

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Yandex Enters Hungary With New App

Global Marketing News – 13th October 2016 Yandex has expanded into Europe with a travel app, research has shown that syncing campaigns on TV and mobile bring benefits, and Turkish marketers are spending heavily on display ads. Visit Webcertain.tv to watch the full … Read More

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Flipkart Breaks Indian Ecommerce Sales Record

Global Marketing News – 10th October 2016 Flipkart has broken an Indian ecommerce record, Japan’s elderly population is taking up social media, and Instagram has announced that it now has more than half a million advertisers. Visit Webcertain.tv to watch the full bulletin or … Read More

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