Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
snapchat-advertising-09052017

Snapchat Announces New Ad Tools

Global Marketing News – 9th May 2017 Snapchat is to introduce three new tools for advertisers, a bitter legal battle between Google and the Italian authorities has come to an end, and research has found that cross-border and mobile ecommerce … Read More

wikipedia-blocked-turkey-04052017

Turkey Blocks Wikipedia

Global Marketing News – 4th May 2017 Wikipedia has been blocked in Turkey, the world’s luxury brands are moving for WeChat, and local languages are improving India’s online experience. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews … Read More

google-algorithm-fake-news-28042017

Google Updates Algorithm To Tackle Fake News

Global Marketing News – 28th April 2017 Google has updated its ranking algorithm to tackle fake news in its search results, Netflix has partnered with a popular Chinese video website to enter the Chinese market, and research has revealed mobile … Read More

alipay-italy-13042017

Alipay Is Now Available In Italy

Global Marketing News – 13th April 2017 Alipay is now available in Italy, Amazon is expected to further increase its dominance of the US ecommerce market, and Facebook has introduced updates to its video metrics. Visit Webcertain.tv to watch the full bulletin or to … Read More

indian-ecommerce-market-10-04-2017

Indian Ecommerce Market Set For A Shake-Up

Global Marketing News – 10th April 2017 The Indian ecommerce market looks set for a shake-up, Twitter has launched a new stripped-down version of its service for emerging markets, and Google has announced that it has made a raft of … Read More

snapchat-search-feature-05042017

Snapchat Launches New Search Feature

Global Marketing News – 5th April 2017 Snapchat has launched a new search feature, the taxi app Grab has acquired the payment service Kudo, and research has found that Japanese shoppers prefer browsers to apps. Visit Webcertain.tv to watch the full bulletin or to … Read More

us-repeal-online-security-law-31032017

US Repeals Online Security Law

Global Marketing News – 31st March 2017 The US has repealed an online security law, Google has launched its Translate feature in China, and social media is the platform attracting the most customers in the Asia Pacific region. Visit Webcertain.tv to watch the full … Read More

facebook-local-search-28032017

Facebook Testing Local Search Feature

Global Marketing News – 28th March 2017 Facebook has started testing a local search feature that suggests nearby businesses, Twitter is considering introducing a paid membership option that would give users access to advanced features, and more. Visit Webcertain.tv to watch the full bulletin or … Read More

facebook-fake-news-tool-23032017

Facebook Launches New Tool To Tackle Fake News

Global Marketing News – 23rd March 2017 Facebook has launched a new tool to fight fake news, Sogou looks set to publish an IPO, and a survey has identified the most popular instant messaging apps in Russia. Visit Webcertain.tv to watch the full bulletin or to … Read More

chinese-search-engines-fined-ads-15032017

Baidu And Sogou Fined For Showing Illegal Ads

Global Marketing News – 15th March 2017 Two Chinese search engines have been fined for displaying false and illegal adverts, AR and VR are predicted to soar in Europe, and Alibaba has signed a deal with the Danish government. Visit Webcertain.tv to watch … Read More

google-amp-10032017

Google Expands AMP To The Far East

Global Marketing News – 10th March 2017 Google has expanded AMP into Eastern markets, mobile ad spend in the UK is expected to soar this year, and LinkedIn has written to Russian regulators to confirm that it will not host data … Read More

baidu-access-thailand-07032017

Baidu Announces Consultancy Service For Thai Market

Global Marketing News – 7th March 2017 Baidu has announced a new marketing consultancy service in Thailand, McDonald’s has announced a new global campaign, and the use of HTTPS is on the rise. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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