Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
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The Problem Of Geo-Blocking In Europe

Global Marketing News –30th March 2016 The problem of geo-blocking in Europe Research by the European Commission has revealed that geo-blocking is a common problem in Europe. Geo-blocking is where a website stops internet users from certain countries from accessing … Read More

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Google Faces Further Blow In Europe

Global Marketing News – 29th February 2016 Google faces further blow in Europe France has announced that it wants Google to pay 1.6 billion Euros, equivalent to 1.76 billion US dollars, in back taxes. Google stands accused of using legal … Read More

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Wikipedia To Create Its Own Search Engine

Global Marketing News – 23rd February 2016 Wikipedia to create its own search engine Wikimedia Discovery The online encyclopaedia Wikipedia has announced that it is going to build its own search engine. It intends to spend 2.5 million US dollars … Read More

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New Search Engine Launches Targeting Albania

Global Marketing News – 15th February 2016 New search engine launches targeting Albania A new search engine has just launched in Albania. Gjirafa has been created specifically with the Albanian language in mind, and its creators want it to grow … Read More

global-online-advertising-05022016

PPC Advertising Suffers Global Decline

Global Marketing News – 5th February 2016 PPC advertising suffers global decline Research by Adobe has revealed that the global online advertising landscape is undergoing some dramatic changes. Paid search advertising growth is on the decline as advertisers flock to … Read More

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