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Immanuel Simonsen

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

5 essential tips for global SEM success

It generated substantial buzz in the search marketing industry when eBay last week published research that overall deems SEM ineffective. Especially large scale companies that already enjoy a high degree of brand awareness will find little to no value in the … Read More

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