Gemma Houghton

Baidu Profits Exceed Expectations In Q2

Baidu has announced that its Q2 net profit has almost doubled compared to the same period last year and is predicting a further increase in Q3. Baidu is benefiting from the increasing number of advertisers investing heavily in the world’s largest internet market, which passed 500 million users last week, and has grown its number of customers by 17%. As the majority of its revenue comes from search advertising the Chinese-owned search engine is constantly developing its product, including the recent launch of a new keyword advertising system.

Google’s decision in 2010 to pull its search engine out of the country, has also been of benefit to  Baidu, which now has 75.9% of search share in China, compared to just 18.9% for Google.

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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