Gemma Houghton

Baidu To Join Yandex And Ayna At International Search Summit London

China’s leading search engine Baidu will be joining Russian market leader Yandex and Middle Eastern search engine Ayna at the International Search Summit London on 28th October.

Senior Product Manager for Baidu, Min Cui, will be speaking on the Chinese search market and giving delegates insights into how marketers can use Baidu to reach a Chinese audience.

Min Cui manages the Product team that looks after the Phoenix Nest Platform, Baidu’s own ad management and ad serving system.

China, Russia and The Middle East are 3 of the fastest growing global internet markets, and a recent study has shown that web users in China and The Middle East spend more time online than in any other markets.

All three search engines will be presenting at the event, as well as participating in a Q & A session.

Also speaking at the Summit is Inway Ni, the VP of 4399.com – the largest gaming site in China. He will be discussing how he has achieved such success with his website and giving tips and advice on effective SEO and SEM strategies for the Chinese market.

The Summit will also feature case studies from global organisations Autodesk and The British Council, and sessions from leading global search experts including Mikkel deMib Svendsen, Marty Weintraub and Massimo Burgio.

Tickets for the Summit are still available.

Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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