Gemma Houghton

Baidu To Join Yandex And Ayna At International Search Summit London

China’s leading search engine Baidu will be joining Russian market leader Yandex and Middle Eastern search engine Ayna at the International Search Summit London on 28th October.

Senior Product Manager for Baidu, Min Cui, will be speaking on the Chinese search market and giving delegates insights into how marketers can use Baidu to reach a Chinese audience.

Min Cui manages the Product team that looks after the Phoenix Nest Platform, Baidu’s own ad management and ad serving system.

China, Russia and The Middle East are 3 of the fastest growing global internet markets, and a recent study has shown that web users in China and The Middle East spend more time online than in any other markets.

All three search engines will be presenting at the event, as well as participating in a Q & A session.

Also speaking at the Summit is Inway Ni, the VP of – the largest gaming site in China. He will be discussing how he has achieved such success with his website and giving tips and advice on effective SEO and SEM strategies for the Chinese market.

The Summit will also feature case studies from global organisations Autodesk and The British Council, and sessions from leading global search experts including Mikkel deMib Svendsen, Marty Weintraub and Massimo Burgio.

Tickets for the Summit are still available.

Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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