According to Net Ratings’ “Ad Relevance” report, the banner advertising on web had 6.2% decrease in August from July.
The decrease was not just in the amount of money spent on the advertising, but also the number of advertisers (-4.1%), number of campaigns (-4.8%) and number of banners (-6.5%), all had decrease in August.
The report also shows that the number of campaigns and banners per company had decrease in August.
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