Gemma Houghton

Bing Starts Testing Custom Audiences For Ads


Global Marketing News – 16th June 2017

Bing is testing custom audience targeting for advertisers, Facebook Messenger has introduced a language detection system, and digital video subscriptions are set to replace cable in China.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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