Gemma Houghton

Bing Takes Large Slice Of Google Search Market Share


Global Marketing News – 7th July 2017

Bing has taken a large chunk out of Google’s search market share, Baidu is looking to push China to lead AI development, and Rakuten’s success in Japan is preventing Amazon from leading the market.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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