Andy Atkins-Kruger

British firm launches new search engine to compete with Google

The Times Online reports that a British firm is creating a new search engine to compete with Google. Previewseek has launched a beta search engine which claims to offer the most advanced search technology in the world – albeit currently just in beta.

The search engine shows a preview of the web sites it is listing (nothing especially new or useful there) and lists refinement categories so the user can rapidly fine tune their search. This is equally not original.

The search engine is due to launch in the UK in November. Google represents especially tough competition – even if this was earth shattering technology – there’d have to be big marketing bucks behind it nowadays.

Tec Spec: Search engine simplifies listings – Sunday Times – Times Online

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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