Broadband brings cinema to Italian living rooms

Rosso Alice, a TELECOM ITALIA Company, has announced it will be offering online film vision before films reach Italian cinemas and movie theatres, thanks to an agreement with Mikado, starting June 22nd.

TELECOM ITALIA has upgraded all ADSL connections to 1.2 Mbit/s and promised an even further increase to those subscribing to the Rosso Alice profile up to 4 Mbit/s, allowing Video on Demand.

In an attempt to attract the younger and more demanding audience, TELECOM ITALIA has also announced a partnership with Mtv called ‘Mtv on demand’ a new channel created for the online distribution of music.

Rosso Alice Provides Films in Pay Per View, gaming, and Music and is re-shaping the traditional multimedia industry in Italy. A flat broadband ADSL subscription to the Interent in Italy ranges between € 26,00 and € 40,00 per month.

ANSA

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