There are some changes in PPC ad market in Japan in December. Here’s some notes for those people who are running the ad campaign in Japan market.
– MSN Japan’s Live Search result pages now show the ads from Microsoft Digital Advertising Solutions.
– Overture changed the ad guide lines in Jan. 2007. (Example: Restriction on 3rd party brand names, e-mail, phone number, etc. in ads)
– Overture Japan’s ads appear on sites such as: Yahoo Japan, NikkeiNet, Amazon.co.jp, and mixi
– Google’s AdWords appear on sites such as: goo, Biglobe, @nifty, and Rakuten/Infoseek
-Google and Overture are two major PPC ad service providers in Japan. Also, X-Listing, eListop, and J-Listing are well known PPC ad service providers in Japan.
– Ads for mobile search will grow big in Japan in 2007.
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