According to a recent survey by the China Internet Network Information Center (CNNIC) the number of Internet users in China has increased nearly 20 percent over the past year to 123 million. China currently ranks second to the U.S. in the number of online users (205 million). There is plenty of room for growth in China with less than a 10% penetration rate compared to the U.S. penetration rate of 70%.
China encourages Internet use for business and education and has invested heavily in broadband services. CNNIC also reports that the number of internet users in China with a broadband connection has jumped 45 percent over the past year. Approximately two-thirds of the total online population have access to a broadband connection in China, a rate comparable to that in the U.S.
The CNNIC survey showed that more than 82% of the Internet users in China are below the age of 35 and 40% are between the ages of 18 and 24. The average Chinese Internet user now spends 16.5 hours per week online and 30 million people shopped online.