China's online shoppers to reach 100 million in 2010

Acording to a recent report by iResearch, an internet marketing research company in China, the number of online shoppers is predicted to reach 100 million in 2010. The popularity of C2C sites like www.taobao.com and ebay.com.cn has given China netizens the opportunity to “test drive” ecommerce. The recent improvement in logistics, payment, credit and network security should help increase shopping at B2C sites as well.

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David Temple

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2 Responses to China's online shoppers to reach 100 million in 2010

  1. David Temple says:

    Aaron you’re absolutely right. You certainly said it best with “Not be tempted into running all over trying feverishly to expand into a much larger role”. Position early and stick with your core competency. Best wishes!

  2. Aaron Max Fein says:

    This is an opportunity within an opportunity. Frankly, and from an entrepenurial point of view, most of this commerce will be handled by Chinese players. I see my opportunity as coming from an economic environment in which I must practice precision rather than accuracy. Right now the fields are relatively wide open in China, and much of the world, yet I know that as a relatively smaller organization I should hold my self back. Not be tempted into running all over trying feverishly to expand into a much larger role. Instead, while I should definately ride my gift-horse and grow, what I ought to aim at is where I’ll be playing a decade from now.

    China has a plenty of extremely talented business people, and a growing number bringing the economic stories and practices learned at Western universities to bear domestically. What do I have that they don’t? That will be difficult for them to obtain, by any means, in the short-term?

    Experience. I am the product of a social environment in which these economic devices have been playing for several generations. Their behavior and history are almost instictively understood.

    Point being, I am fairly well prepared to anticipate the general state of things given present activity. And so, can do my best to be in position early.

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