Many CMs aired in Japan now mention a keyword phrase, some even show a phrase being typed in the search window on commercial.
According to Internet.com and goo Research, 52% of the Internet users who responded to the survey have responded that they remembered seeing such CMs, and 30% of them also responded that they’ve actually used the keyword phrase to search.
The survey also shows that keywords work better than URLs to be remembered by CM viewers.
Q: Which do you remember better, keyword or URL?
– Keyword 82.85%
– URL 4.01%
The following two tabs change content below.
Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
Hi Andy, yes, I meant CMs as TV commercials.
Motoko – I presume CMS means ‘commercials’ as in TV commercials? Not an abbreviation I’ve come across before?