International PPC

baidu ppc

The Pros And Cons Of Working With Baidu PPC

Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called … Read More

Pros and Cons of Naver Search Ads

The Pros And Cons Of Working With Naver Search Ads

Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Adwords,   Naver has also developed its own PPC platform called … Read More

Yandex PPC managed for free

Yandex PPC – How To Have It Managed For Free!

As Russia becomes more and more lucrative, digital marketers are becoming increasingly excited about the country. If you want to expand your business into the area, then you’d better acquaint yourself with Yandex. Yandex is Russia’s leading search engine, with … Read More

International Search Summit - Paid Search

Focus On Mobile Will Drive International PPC Wins

Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, … Read More

Obstacles to Ad Copy Translation

3 Obstacles To Ad Copy Translation

Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as … Read More

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