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International PPC

PPC ad specifications around the world

Writing impactful and compelling PPC ads is key to capturing the attention of internet users and achieve a good return on investment (ROI). Having said this, different search engines across the world have different requirements when it comes to their … Read More

3 differences between Naver Ad and Google Ads

If you are planning to advertise in South Korea, then you need to know how to make the most of the local search engine, Naver. Naver has an advertising platform that is equivalent to Google Ads, called Naver Ad. However, … Read More

360-search

The best of 360 Search

360 Search is the second largest search engine in China, with over 35% of the market share. It is a product of Qihoo 360, a Chinese cyber security company whose free anti-virus software is the most popular and trusted in … Read More

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Yandex Direct Embraces Extended Text Ads (ETAs)

An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new … Read More

International PPC: The 3 Key Aspects

If you’ve ever wondered how international companies coordinate their PPC campaigns, you are not alone. From interviewing several international businesses such as Sixt Rent a Car and Bing on Webcertain TV, we have collected a number of useful pieces of … Read More

china-online-marketing

10 Top Tips For Succeeding Online In China

China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More

jim-banks-series-international-ppc

Managing The Biddable Media Mix In Global Campaigns

Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, … Read More

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