A recent survey reported by SPOT & WEB Media Communications Magazine shows an increase in search engine usage as a key element to identify products, independent of their value, prior to purchasing on line or off line. … Read More
The number of broadband subscriptions throughout the OECD continued to increase in 2005 on the rise from 136 million in June 2005 to 158 million by the end of the same year. Broadband rate of growth during the same period … Read More
The European Commission is following with great interest the ongoing rush to purchase a .eu domain name and believe the new TLD is an indication of a renewed interest in Europe as a common marketplace of both citizens and industry. … Read More
French registrations of .EU domains show a clear rejection of the name by the French. After 24 hours, the French have only registered one fifth the number of domains (48,000) that the British have registered (260,000) – even though proportionately … Read More
The BBC reports on the opening of the doors of EurID to allcomers trying to register one of the valuable .EU domains – now on a first come first served basis. Already 300,000 have used the sunrise period to register … Read More
Jim Lanzone, Senior Vice President and General Manager of Ask.com will attend Search Engine Strategies Italy as a keynote speaker. This is the first Search Engine Strategies Conference in Italy, scheduled on April 26 and 27 in Milano. Ask.com Italia … Read More
ADEx Nielsen estimates report online marketing expenditure on the rise in Italy up 51,3% over a 12 month span from January 2005 to the same month of this year. Marketing & Publicity investments in Italy reach € 601,4 Million with … Read More
The Italian Communications Authority has recently deliberated and approved one of the first set of rules and regulations addressing the VoIP sector in rapid growth. The newly approved legislation introduces the prefix 5 to identify so called “nomad” telecommunications which … Read More
Barry Diller launched the new look Butler-less Ask at the Search Engine Strategies show in New York revealing that Ask has a China-based R & D team working on a local search engine for China. He also said that engines … Read More
The number of applications for .eu domain names seems to be somewhat tardy in the UK, according to the current figures from Eurid – where Germany – not surprisingly – is way in the lead with 81,000 applications, followed by … Read More
Interactive Advertising Bureau (IAB) Italy hosted the 3rd forum on Interactive Advertising on November 3rd in Milano. IAB is the Italian charter of IAB Europe, a non-profit Association representing major players in online marketing, media planning, and advertising campaign management. … Read More
Nielsen Media Research (NMR) Italia is now including online marketing expenditure in their monthly monitoring of the Italian Advertising Market. A joint workgroup between the Internet Advertising Bureau (IAB) Italy and AssoInternet has developed guidelines to monitor advertising expenditure online, … Read More
ADSL 2, the new generation of DSL connections, will soon be available in a number of locations throughout Italy within the next few months. In a recent interview Andrea Podda, Technical Director of Tiscali, announced that new DSL profiles will … Read More
Mirago chose to launch its new advertising network in Sweden at the Search Engine Strategies conference in Stockholm where the first advertisers were formally signed up to advertise. Mirago is a UK-based pay per click search engine and has been … Read More
A recent study by the e-Media Institue of Milano has identified a strong 18% growth in online marketing expenditure in 2005 when compared to the previous year. The study called NON SOLO BANNER was carried out between July and September … Read More
