Portugal

European Interactive Advertising Association Report Dec. 2010

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More

Portuguese Online Buying Behaviour

Portuguese who search for products of services online, spend in average €220. This is the main result of the first online buying behaviour study done by Google Portugal. In this study more than 2.000 people were asked for their online … Read More

Google Analytics now in Portuguese

Google Analytics is now available in Portuguese. Google Analytics is a widely used web analytics tool, provided for free by Google and already used by many webmasters in Portugal. In October, Google had already announced that Google Sites – a … Read More

Liberalization of the .pt TLD delayed again

The decision to allow anyone to register a .pt TLD has suffered yet another blow, as the authorization from the Portuguese Ministry of Science and Technology was postponed to an unknown future date. 6 months ago the request to liberalize … Read More

TV ad campaign in Portugal uses blogs

A tv ad campaign for ZON (a cable operator that offers a triple play service) began airing the passed week on the main Portuguese tv networks. The campaign isn’t very out of the ordinary, but for one thing: it mentions … Read More

Eco Find – The green search engine

It uses a black background and therefore offers great energy savings, because black uses less energy than white on computer monitors. Called Eco Find, it is interely Portuguese in the making, but it uses Google results.

Google Portugal now has navigational links

As was announced by several SEM blogs and media, Google launched internationally the navigational links in their homepage. This was a feature previously only available in Google.com (US). The order of the links in the Portuguese version of Google (Google.pt) … Read More

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