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Social Media

5 markets where TikTok is wildly popular

TikTok has exploded in popularity around the world ever since its international launch in 2017. The short-form video platform is currently available in over 150 markets and has over 1 billion active users. Yes, you read that right, over 1 … Read More

3 tips for social listening for international marketers

Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but … Read More

3 tips for using Zhihu for marketing

This blog post was updated on 29 September 2022. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed … Read More

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