Sweden

European Interactive Advertising Association Report Dec. 2010

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More

International Search Summit – Eniro

Blending is blurring for search marketers as it adds more complexity – google is using Eniro for local results, Eniro is using search results from Google to complement the local directory. Local services: High quality search traffic transparent network true partnership innovative solutions service = people locally you’ll et more value for money buying from the locals …

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Google Maps in Sweden

So, finally we will see a Google maps section in Sweden! Great to see it launching but It will probably not be a big difference from the big Google map we have already seen apart from local content. The local … Read More

SEMPO Scandinavia WG – First launch event in Stockholm

SEMPO’s overall efforts this year is to focus on three main objectives: launching and expanding a search marketing training program, expanding SEMPO’s global presence, and continuing to build on its industry-leading research. For SEMPO, global expansion starts with individual members … Read More

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