Andy Atkins-Kruger

Comscore has Facebook taking first place in Spain

According to Comscore Facebook took first place in Spain for the first time in February. Comscore’s statistics also put Facebook in 6th place of most popular web properties worldwide with 275 million visitors in February. This works out at a 314% growth in Comscore’s Europe.

With the addition of Spain, Facebook now has first place in all European markets with the exception of the Netherlands, Austria, and Ireland – where it is 2nd; Portugal where it is 3rd, Germany where it is 4th and Russia where it trails in 7th place.

It should be noted that Comscore’s Europe is a non-existent entity. Their definition of Europe is neither geographically nor governmentally-based – it is merely where Comscore has panels. The Europe of the 27 nations alos includes countries such as Poland, Czech Republic, Slovakia, Hungary and Slovenia as well as several other states. As Facebook does less well in the slavic based world – Comscore should really say “Facebook is number one in Western Europe”!

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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