Andy Atkins-Kruger

ComScore Reveals Google Share by Market

Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US but the Mountain View monolith is most powerful in Brazil, Turkey and Italy.

Unfortunately, with China and Russia missing – the picture is somewhat one-sided.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

14 Responses to ComScore Reveals Google Share by Market

  1. cursos says:

    China the most recent report by Analysys International indicates, Google has a 29.1% market share and Baidu at 61.6% at the end of June 2009. “The strategies of major search engine operators show that mobile search and mobile Internet have become their new focuses. In addition, because search engines have been recognized as important entrances for e-commerce, especially for the Internet retail sector, these search engine companies have enhanced their penetration into this sector.”

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  6. Increase Website Traffic says:

    Good advice in your blog. Thanks a lot.

  7. David Temple says:

    In China the most recent report by Analysys International indicates, Google has a 29.1% market share and Baidu at 61.6% at the end of June 2009. “The strategies of major search engine operators show that mobile search and mobile Internet have become their new focuses. In addition, because search engines have been recognized as important entrances for e-commerce, especially for the Internet retail sector, these search engine companies have enhanced their penetration into this sector.”

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  10. Hege laan says:

    What about Spain and Norway ?.

  11. Spain and Norway also have important Google shares – but it is a shame that they’re not here true. http://www.kvasir.no/ now belongs to Eniro in Sweden – and they’re doing some interesting stuff.

  12. Webstandard-Team says:

    Nice comparison, but what’s up with russia?

  13. The point about Russia is that Yandex remains the leading search engine with Google having little affected its position. Google has overtaken Rambler – the former number two search engine. To miss out Russia and China from the above figures means they are missing a huge slice of the world out of the figures.

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