ComScore turns attention to worldwide search activity

The research group comScore has released their first report looking at worldwide search activity, carried out over the month of August. Interesting reading to those dealing with multilingual marketing and a sign of the growing importance of this sector.

The Asia-Pacific region, which includes large markets such as China, Japan and India, saw 258 million unique searchers conduct 20.3 billion searches. Europe reported the second-most searchers (210 million) and searches (18 billion), followed by North America, with 206 million searchers and 16 billion searches. The Latin American region demonstrated the heaviest search activity per person, with more than 95 searches per searcher in August. The search market in the Middle East-Africa region is the most underdeveloped thus far, with the fewest searchers (30 million), searches (2 billion), and searches per searcher (70).

The report also found that in terms of worldwide search property, MSN has now lost third position to the Chinese engine Baidu. Korea’s Naver has also made a strong appearance at 5th place.

Google Sites ranked as the top worldwide search property in August with 37.1 billion searches conducted. Of that total number, 31 billion occurred at the Google search engine and 5 billion occurred at YouTube.com. Yahoo! Sites ranked second with 8.5 billion searches, while Baidu.com, a Chinese language search engine, followed in third place with more than 3.2 billion searches. Microsoft Sites ranked in fourth place worldwide, while Korea’s NHN Corporation, which owns Naver.com, ranked fifth with 2 billion searches worldwide.

Source: ComScore

Nick Wilsdon

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