Andy Atkins-Kruger

Cracking start for SMX Stockholm

The first European event in the SMX series got off to a great start with good attendance, excellent speaker content and a very good atmosphere. Stockholm, in the SES series, was always a more intimate occasion with a great deal of networking – and SMX achieved the same with its first foray into Europe.

The quality of speakers was exceptional for a first event – and Adam Lasnik – a Google search evangelist – gave great insight into the thinking behind Universal Search. Several speakers from were also participating in panels. The signs are that SMX London is going to be a absolutely cracking event.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of and is the Managing Editor of the Multilingual Search blog.