Andy Atkins-Kruger

Dutch consumers prefer to buy online from Dutch sites

A Dutch survey of 381 Dutch online consumers showed that they prefer to buy on the internet from Dutch organisations based on Dutch soil. However, this was not due to any national sentiment – 65% of them are happy to buy from non-Dutch organisations. The reason given for the preference was mainly a lack of trust in the delivery from foreign organisations.

Dutch Cowboys

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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