Gemma Houghton

European Advertisers Develop Ad Measurement Guidelines

european-ad-measurement-guidelines-15082017

Global Marketing News – 15th August 2017

Advertisers in Europe have created a set of guidelines to improve ad measurement consistency, three Chinese social media giants have been put under investigation, and Google AdWords has rolled out more updates for mobile.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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