Gemma Houghton

European Advertisers Develop Ad Measurement Guidelines

european-ad-measurement-guidelines-15082017

Global Marketing News – 15th August 2017

Advertisers in Europe have created a set of guidelines to improve ad measurement consistency, three Chinese social media giants have been put under investigation, and Google AdWords has rolled out more updates for mobile.

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Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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