Gemma Houghton

European Retailers Take On Amazon In Home Markets

european-retailers-amazon-15122016

Global Marketing News – 15th December 2016

European retailers have begun to take on Amazon, Baidu has relaxed its advertising rules, and Walmart has invested in Mexican ecommerce.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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