The UK’sTelegraph online reports that 12 of Europe’s largest telecoms operators – with one American firm – are planning to launch a mobile phone search engine to rival Google and Yahoo.
The companies concerned include Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and US firm Cingular. Combined, they have a user base of 600 million people – with some 20% in the UK expected to have broadband speed mobile phone access by the end of 2007.
According to The Telegraph, declining mobile phone revenues are forcing telecoms operators to look at all angles – and the lucrative search advertising market is clearly attractive. For telecoms operators it is very appealing to keep a larger percentage of the revenues rather than ‘sharing’ with Google, Yahoo or Microsoft.
However, both Google and Yahoo have already done deals with mobile phone operators and it is not clear what impact this will have!
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