Gemma Houghton

Facebook Overtakes Orkut As Most Popular Social Network in India

Facebook is now the most popular social network in India, having overtaken Orkut for the first time ever. The latest comScore figures show that Facebook has grown by 179% in the past year, and boasted 20.9 million visitors in July. Orkut, Google’s own social network, has until now held the top spot in the country, however only saw its users increase by 16% since July 2009.

India is now the seventh largest social networking market in the world, with almost 85% of the Indian internet population now accessing social networks.

However Twitter saw the highest growth rate of any social network in India, as it continues to establish a strong presence in all global regions.

In an interview earlier in the year, Gillian Muessig of SEOmoz said that “the Indian search market is exactly like the US in 1999 – a wide open playing field”. However, if it continues to develop at its current rate, that won’t be the case for much longer. The opportunities to enter this market and establish a presence are huge – but organisations need to act now to ensure they aren’t left behind.

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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